Ponds Pure White Facial Cleansing Foam Review

Ponds Pure White Facial Cleansing Foam

Meet Ponds Pure White Facial Cleansing Foam which is apparently formulated with activated carbon. Supposedly this carbon attracts “black” this lifting away dirt, oil, makeup, and blackheads creating clean skin. Eh? Black attracts black that’s basically what the formula is marketed as. Meaning dirt is attracted to the activated carbon in the formula. Although the actual cleanser looks purple and not the carbon black one would suspect….but hey, interesting concept.

Hows it do?

Ponds Pure White Facial Cleansing Foam is a foaming cleanser that contains activated carbon and Vitamin B3. It’s a foaming cleanser that creates a dense, foam when pumped out. It has a slipper feel on skin when applied and creates a good deal of lather. The carbon formula is supposed to attract impurities, dirt, oil, etc…and get skin squeaky clean and leave it brighter, whiter, and more luminous.

I’ve used it over two months and can’t say my skin looks any brighter after use. It does do a fairly great job of getting ALL makeup off though and leaves my skin super clean.

I typically test a cleanser by dosing a cotton pad with witch hazel and smoothing the pad over my face. If it comes back with dirt on it my cleanser is obviously not getting ALL my makeup off! In the case of this cleanser the pad came clean away and my face just looked and felt super clean.

Ponds Pure White Facial Cleansing Foam 6

This is a basic foaming cleanser all in all though…so it isn’t something you absolutely need but if you are shopping Sasa.com you can snag one for $9 or so dollars from the site. It is exclusive to Asia though so don’t expect to find it in local stores.

Tried it?

Love to hear your thoughts!


This product was purchased
by the Muse for review purposes.
Read my full disclosure statement here.

  • 9/26/13 1:09 Jess:

    I used an entire tube of the foaming version of Pure White and I didn’t notice any brightening effects over the long term either. Just kinda a temporary effect. It made my skin really really tight after washing it each time though and my skin is really oily. It’s the most intense of all the various Pond’s ‘White’ line that I’ve tried, that’s for sure. I wouldn’t rebuy but it wasn’t bad.


  • 9/26/13 1:58 Sarah:

    This is actually almost a valid concept, as activated carbon traps contaminants in its porous surface through the process of adsorption. That’s how carbon filters work to purify air and water.


  • 9/26/13 9:59 Lisa:

    Companies will use any gimic to get people to think they can get rid of blackheads. A well formulated BHA product is the only way to get rid of them.


  • 9/26/13 11:58 bebe:

    ..very interesting!


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