Jane Cosmetics Water-Resistant Eyeliner Review & Swatches

Jane Cosmetics Water-Resistant Eyeliner 2

Jane Cosmetics Water-Resistant Eyeliner ($6) is a new pigmented, water resistant retractable eyeliner available in 20 shades that’s available exclusively at Ulta and Ulta.com.

When you’re looking at drugstore eyeliners I’d say this is one of the more extensive shade selections you’ll get in a cream eyeliner especially with vibrant shades like Lime Green, Aqua, etc….I think drugstore liners tend to navigate to more traditional shades so it is surprising to see a variety of shades for under six dollars!

Take a look!

I tried two shades of Jane Cosmetics Water-Resistant Eyeliner and was quite impressed. They aren’t a dupe of Urban Decay 24/7 Eyeliners in any way, shape, or form but they are a close second if you’re on a budget. The wide selection of shades, creamy, long wearing formula, and cheap as chip price tag of six bucks makes them an appealing beauty budget pick for those seeking cheap thrills or just for those who are on a strict beauty budget.

The liners are retractable so a sharpener isn’t necessary. I find the formula quite creamy with a hint of shimmer in some of the shades. They line beautifully without tugging or skipping. The shades have a strong wear on my drier eyes without smudging or flaking off yet still having an easy to blend out formula if you wish to smoke or smudge them out. On my waterline wear time is a little weaker at around three hours (in some cases I was unable to wear on my waterline due to shimmer in the formula so this is based on a single shade only, other shades might wear longer) and on my lash line for 10 hours.

Jane Cosmetics Water-Resistant Eyeliner Deep Purple

Deep Purple

Jane Cosmetics Water-Resistant Eyeliner Sky Blue

Sky Blue

Jane Cosmetics Water-Resistant Eyeliner Swatches

Sky Blue and Deep Purple

There are quite a few brands that have some vibrant, bolder eyeliner shades such as Milani, Jordana, etc…however, Jane Cosmetics Water-Resistant Eyeliner definitely brings their A game to the table with this collection and offers a wide variety of colors across the board with an excellent formula that wears strong and promises cheap thrills with its mere six dollar price tag.

Do like!

These are available now at Ulta and Ulta.com.


This review contains a sample
product sent for consideration by PR.
Read my full disclosure statement here.

  • 10/18/13 13:30 Kangana:

    Going to go buy one of these..today!


  • 10/19/13 18:41 Maggie:

    I can’t wait to try some jane cosmetics! I’m making a whole list for my next trip to Ulta–I remember their lipsticks were in the most adorable packaging.


  • 6/16/14 16:03 HBS:

    I stumbled upon your review while comparing Jane and Urban Decay. BTW, Kohl’s now carries Jane online. I’m trying to find a dark (black, dark green, plum) liner that stays in the waterline. I prefer cheap but I’m willing to pay for Urban Decay if it really is great. Suggestions? I don’t mind sharpening or mechanical, I just want it to STAY.


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