Almay CC Concealer + Brightener and Almay Smart Shade CC Luminous Primer are two brand new Almay Spring 2014 launches and Almay also repromotes Smart Shade Skin Matching Makeup in this display.
Take a look!
Almay CC Concealer + Brightener is available in three shade selections and includes a creamy concealer on one side and a softer pale pink in the other (kinda like Benefit Eye Bright). There’s also a new Almay Smart Shade CC Luminous Primer in this collection that moisturizers skin, adds glow, and protects with an SPF 15.
The interesting thing about this collection is Almay Smart Shade Skin Matching Makeup gets repromoted here but there are two formulas with two different packagings. The thing is everything about them is the same outside of the packaging and the fact that one contains an SPF 20 and the other SPF 15? It was slightly confusing to me! This is a self adjusting foundation product that Almay has already done in the past so I doubt the formula has been revamped too much outside the packaging….!
I saw the display at Harmons last week and it should launch more widespread end of December and into January for Spring 2014.