The new It Cosmetics Feel the Moment Sensory Awakening Primer Serum gets a launch with the upcoming It Cosmetics New Year Your Most Beautiful You Collection coming to QVC this December.
As of now it isn’t sold on its own but I suspect at some point it will be just like Eye Lift in a Tube.
It Cosmetics already has a brand new primer they recently launched entitled No 50 Serum Foundation Primer but this new It Cosmetics Feel the Moment Sensory Awakening Primer Serum takes things to a whole new level!
Housed in a glass jar with a dropper for application It Cosmetics Feel the Moment Sensory Awakening Primer Serum is an anti-aging ultra hydrating serum created with caviar extract, hydrolyzed collagen, peptides, hyaluronic acids, vitamins A, E, and C, argan, jojoba, avocado, and deep ocean water as well as essential oils.
For me it’s very much a dupe of Hourglass No 28 Primer Serum and considering how much I love Hourglass’s formula I’m thrilled that Feel the Moment is so similar.
I think if you’re already using products like Argan Oil, L’Oreal Age Perfect Hydra-Nutrition Glow Renewal Facial Oil, Tarte Maracuja Oil, etc…and want to take things to another level of moisture than this is your product to do so!
This has a thicker gel-like consistency than the Hourglass formula. It’s slightly sticky at first and a little goes a VERY LONG way. A single drop will hydrate your entire face and provide super intense moisture. I was surprised It decided to call it a primer because really it should be reserved as a night treatment because it is SUPER rich. The moisture a single drop provides surpasses anything you’ll find from the likes of Argan oil, etc…! They suggest applying a small amount and waiting two to three minutes prior to makeup application. Now that Winter has set in I was surprised that I didn’t have a problem wearing this in the AM so long as I do as they suggest and allow it to set. I actually skip moisturizer when I am using this because adding anything else onto your face is overkill. A single drop of this will act to prep, prime, and hydrate your skin. It’s particularly great if you use minerals or powder products and don’t want them clinging to your drier areas as this works much like Make Up For Ever HD Elixir where it’s paving the way for your makeup to look more natural and flawless so it isn’t sitting on top of your skin in an unusual way due to dryness.
I imagine for older more mature skin that suffers from dryness this will be a god sent (heck, it’s a god sent for my dry skin and I don’t have issues with finer lines or wrinkles as of yet) as it’ll allow for a smoother easy to apply makeup experience.
And yes, I guess I did break the rules slightly because I applied it overnight as well since it provided such great moisture. I wake up and my skin looks rather incredible thanks to all that much needed moisture to supplies.
Moral of this story is if you already use oils on your face or simply love Hourglass No 28 chances are you’re going to ADORE It Cosmetics Feel the Moment Sensory Awakening Primer Serum!
It’s available on QVC.com.