Butter London Wink Cream Eyeshadow Review & Swatches

Butter London Wink Cream Eyeshadow

Butter London Wink Cream Eyeshadow launched earlier this year with the Butter London Makeup Collection but more recently Butter London launched a London Boho Rock Collection with new shades of Butter London Tinted Balm, Wink Cream Eyeshadow, Wink Eyeliner, as well as a range of polishes.

The shades are quite different for Spring as where as everyone goes pastel for Spring this collection is more about a natural look and that’s reflected in the beautiful colors launching with this release.

Let’s take a look as I have the Treacle Wink Cream Eyeshadow in my hands at the moment which is one of the limited edition shades available in this collection.

Take a look!

Butter London Treacle Wink Cream Eyeshadow ($18) is one of four shades launching with the Boho Rock London Collection this Spring. This collection is available at Ulta.com and should be arriving in stores now.

I’ve tried some of the Butter London Cosmetics and so far I’ve been a bit hit and miss on it. I have yet to try the Wink Cream Eyeshadow so I was excited to dive right in with this review. I also recently ordered another shade of the shadow from this collection but after trying Treacle it might just go back.

Butter London Treacle Wink Cream Eyeshadow

Butter London Wink Cream Eyeshadow swatches


This formula is more an eye gloss versus a cream eyeshadow. It has a very nice creamy consistency with an easy to blend and apply formula however, it remains “wet” a little too long for me and sets very slowly which I disliked. I also didn’t love how sheer it blended out and no matter how much I blended the creaminess of the product would break down and go more glossy versus providing any color. Once set it wears fairly well on my drier eyes but the slow set is a bit irritating as I feel like I can’t blink for fear it’ll crease.

If you like color washes and or eye glosses I’m sure you’ll love this. However, if you want a more traditional eye cream formula that has excellent color pay off and a shorter set time you might be disappointed. Although beautiful in the tube this really lacks pigment once applied and blended and just creates a rather sheer layer of shimmer and a wash of color that’s really natural!

Butter London Wink Cream Eyeshadow fotd

Butter London Wink Cream Eyeshadow Treacle fotd

I’m hoping the other shade I ordered will prove better.

Tried any of the Butter London Makeup items?

Do share your thoughts on them!

Available now at Ulta and Ulta.com.


This review contains a sample
product sent for consideration by PR.
Read my full disclosure statement here.

  • 1/28/14 21:18 fancie:

    The applicator seemed like it would help with application but this just looks underwhelming lol. Way too sheer on the lids. So disappointing because the swatch is really pretty


  • 1/28/14 23:11 Ashley:

    Love the color and the packaging, makes for easy application. I love cream eye shadows. Only thing I dislike about them is waiting for them to dry, this color would make a beautiful highlighter shade just under the eye brow.


  • 1/29/14 8:44 kellly:

    Oooooh!!! I’ve been looking for a natural but shiny eye product and you just might have found it for me! For me, the sheerness might be a plus! I’m going to have to go check this out!
    Thanks for the review. What you didn’t like about it might just be the thing for me! 😀


    • 1/29/14 9:17 Isabella Muse:

      yay happy to hear it kelly! 😀


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