Recently 100 Percent Pure introduced some new concealers and I had realized that I never reviewed the original 100 Percent Pure Fruit Pigmented Brightening Concealer. This was launched ages ago when 100% was still available on QVC.
Since I’ve been busy testing the newer formulations for the last several weeks I thought I should bring you a review of the original Pure Fruit Pigmented Brightening Concealer.
Take a look!
100 Percent Pure Fruit Pigmented Brightening Concealer ($19) is available in six shade selections and comes housed in a 0.24 oz tube with a sponge applicator for application.
I was surprised it held as much as 0.24 oz as the tube is long, quite skinny and looks a bit on the smaller size. One thing I dislike about 100% Pure is the fact that all of their products or at least all the ones I tried have a 6 month expiration period. I doubt I’ll use this within that time frame unfortunately because I tend to rotate product a lot and I’m always testing something new. I do think even with daily use you might be hard pressed to finish the entire tube.
I’ve had some great results with many of Pure’s color cosmetics so I was excited about the concealer. In particular I think their pigmentation is always something to rave as there color cosmetics always have excellent color.
Unfortunately, I think 100 Percent Pure Fruit Pigmented Brightening Concealer had an issue with not only color pay off but also dryness. The color builds well but as you blend you’ll notice it sheers out. The formula is quite dry as well with more of a matte finish. It does blend out well without tugging too much which is a plus but it is terribly dry which results in creasing into my finer lines. Thankfully it has a very smooth finish once applied but as the day progresses you’ll notice it creases a fair bit. The wear time is considerably shorter for me as well at around 4 hours tops before it fades a good deal.
If you have oily eyes/lids I imagine this will be a fitting concealer. However, you might find the coverage isn’t exactly fantastic. It’ll conceal and brighten however, if you have tired eyes or dark circles this will likely not do the trick to cover those problems because it does sheer out as you blend.
Overall, 100 Percent Pure Fruit Pigmented Brightening Concealer was a bit disappointing for me. The dryness, the sheerness, and the way too short an expiration on this one made it a little bit of a skip in the long run. Those with oily skin and less to cover might just like this one for those of us with drier eyes and a good deal to conceal might just want to miss this one.
Available now at www.100percentpure.com.