Bobbi Brown Cosmetics Partners with Model Kate Upton as Brand’s Celebrity Face
Good-bye Kate Homes and welcome to Bobbi Brown Cosmetic’s new Face, Kate Upton. Bobbi Brown Cosmetics Partners with Model Kate Upton as Brand’s Celebrity Face starting July 2014.
The brand has never been one for promoting their products with a celebrity face but last year that all changed when Bobbi Brown teamed up with their first celebrity model, Katie Holmes. The tradition continues as Kate Upton takes her place this year.
Bobbi Brown Cosmetics is proud to announce that American model Kate Upton has partnered with Bobbi Brown Cosmetics as the brand’s second celebrity face following their first-ever celebrity spokesperson, actress Katie Holmes.
“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” said Brown, “She loves life and that is pretty powerful.”
“I’m thrilled to be the face of Bobbi Brown cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.
The first iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide, and with supporting editorial features. The official ad campaign images will break in September issues of national print magazines.
“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics, “The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”
What do you think of Kate Upton has the face for Bobbi Brown Cosmetics?
Are you sad to see Katie Holmes go?