Where To Buy Korean and Japanese Makeup & Skincare

Where To Buy

Where to buy Korean and Japanese Makeup and Skincare you ask? Good question, I’m glad you asked! Asian makeup, skincare, and beauty aren’t always local to people who live in rural areas and aren’t in larger cities and heck, even sometimes when you live in a larger city you might have a difficult time locating good Korea and Japanese makeup products because you either 1. don’t live in a city with a larger Asian community or 2. your city just sucks…naaa I’m only kidding!

I’m in New York and lord knows even with a larger Asian community in places such as Flushing it does prove difficult to locate certain brands and products I’m looking for.

I’m always asked where is the best place to shop for Etude House, Jill Stuart, Tony Moly, etc…etc….

Honestly? The biggest and best selection of Korean and Japanese Makeup, Skincare, and Beauty is right online at your finger tips. Sure sometimes you’ll have to wait for airmail and this could be frustrating if you’re an instant gratification type a gal or guy. But many online stores offer EMS shipping which arrives within a few days and even regular airmail typically takes 8-10 days in most cases.

So here’s a list of some great online stores to buy Korean and Japanese Makeup and Skincare.

I’m not affiliated with any of these shops. I have however, purchased products from them in the past so I’m relating to you some of my experiences with them in this post.

Sasa.com

Shipping Experience
Sasa is a pain in my a$$ when it comes to fast shipping. If you can’t wait, don’t bother ordering from here. I’ve gotten packages from Sasa as quickly as 10 days and as slow as a month. It really depends! It isn’t because they don’t ship quickly but they have holidays, mail issues due to the weather, etc which can delay things. Just a warning if you do order from the site.

Variety
The nice thing about Sasa is the fact you can a wide range of everything from Japanese, Korean, and Taiwanese brands. They carry obscure brands like Shills and popular ones like Tony Moly and Etude House. The stock is sometimes kinda low and they sell out of things quickly I’ve noticed but they do restock so you have to keep your eyes peeled. The sad part is they are limited sometimes to what they do stock from brands…like Etude House they carry but it’s a very limited amount of product they have and not newly released items. They also carry drugstore brands like Maybelline and the nice thing is you can indulge in products we haven’t yet gotten from Maybelline here in the US. For example, Baby Face Pore Eraser was available at Sasa.com months before it reached US shores. They are also the mecca for Asian skincare and sheet masks from brands like My Beauty Dairy, etc.. The pricing is very reasonable here and almost spot on for retail prices in Korea, Japan, etc…shipping is sometimes free if you spend a certain amount and in many cases reasonable for a few items.

Overall
Sasa is an excellent place to dabble your toes Asian waters due to the vast amount of product they carry! From really obscure Asian beauty gadgets to really fantastic facial sheet masks you’ll find what you’re looking for at this online shop!

AlphabeautyUK on E-bay

Shipping
This shop has fast shipping with standard airmail with arrival from 7-10 days. It’s also fairly cheap at around $2 for smaller items and up to $5-$6 for larger ones. The more you buy the more of a discount they offer on shipping.

Variety
This one is sadly lacking in Korean beauty here unfortunately but a good amount of Japanese skincare and beauty from brands like Jill Stuart, Canmake, Kose, KATE, Majolica Majorca. Also excellent selection of newer releases and collections at around the same time they launch in Japan. Prices are reasonable but take notice that sometimes you’ll see a jump of $2-$10 or more on some products…but by US standards you won’t find the prices too high, it’s just not what you’d pay retail for the items in their original country.

Overall
Excellent variety of skincare, beauty, and makeup however, more concentrated on Japanese brands here with a few Taiwanese ones like My Beauty Dairy but no selection of Korean ones. A great places to pick up inexpensive (but effective) Japanese skincare and beauty masks as well cosmetics.

Adambeauty.com

Shipping
Adam offers very inexpensive (around $2 per item) regular registered airmail shipping which takes from 7-10 days to arrive.

Variety
An excellent variety of exclusively Japanese brands like KATE, Jill Stuart, Canmake, Majolica Majorca, Lunasol, B&C, etc…I think of Adam as more of a place to go for color cosmetics but there are some skincare products to be had here as well and of course, an excellent selection of SPF. Over the years I feel like Adam has slowed down slightly as he takes a little longer to post newer makeup collections so you won’t likely cosmetic collections that are newly launched in Japan. It could be he’s delayed or perhaps because he lives in Hong Kong the release date differs from Japan but if you’re wanting something the day it releases in Japan you may experience delays getting it here. None the less he’s an excellent place to grab Japanese makeup!

Overall
He’s English isn’t great but he’s fabulous with contacting you right away with shipping details almost within moments of your order as well as getting your products to you right way. Very good place to shop Asian beauty!

Gooddealer.com

Shipping
Fairly inexpensive shipping with regular airmail that arrives around 7-10 days. Sometimes posts products he doesn’t have in stock so you’re technically paying to pre-book them and he’ll ship when they release. He also lives in Hong Kong thus the slight delay and difference in release dates from Japan.

Variety
This shop concentrates mostly on color cosmetics and collection but has a few skincare products as well! Excellent pricing on Jill Stuart, Majolica Majorca, KATE, and many other Japanese beauty brands. The shop is a little harder to navigate and isn’t user friendly unfortunately.

Overall
Kevin’s English isn’t a bit better than Adam’s so if you need to contact him for anything he’s quick to reply and friendly. He’s good about getting products out but remember some items he pre-books and it could be a week or even three before they arrive. For example, he lists Holiday Coffrets earlier but in November and sometimes you won’t get them until the week of Christmas. Typically he does e-mail to tell you that you ordered a product you might have to wait for.

Imomoko.com

Shipping
FREE! with an order of $99 or more but reasonable US priority shipping is available for two or three items. They are US based and items arrive fairly fast. I’ve gotten packages as quickly as three days but sometimes four.

Variety
Imomoko carries a vast array of Japanese and Korean products as well as Taiwanese including both color cosmetics and skincare as well as gadgetry! Unfortunately the prices can be cringe worthy. They add a good deal of money onto retail prices so if something costs $10 in another country expect to pay $15-$20 for it on Imomoko. It does vary from product to product you just have to do a little research to see if you’re getting a good deal or not.

Overall
Super fast shipping! Excellent variety of products and the newest, hottest Asian releases in both cosmetics and skincare.

Gmarket.com

Shipping
Prices are EXCELLENT but hipping can be expensive depending how much you buy but is reasonable if you buy a good deal of products. Fairly fast to ship but sometimes there are hold ups.

Variety
ANYTHING you could possibly want from Korea can be found on Gmarket and that’s not limited to beauty!

Experience
Gmarket has a very steep learning curve in my opinion. It’s sorta of combination of E-bay and Amazon combined as you’ll be purchasing from a ton of different sellers and these sellers send their products to Gmarket for you. Gmarket proceeds to box all your purchases together and sends them out to you. There online site is a little confusing and has a steep learning curve plus the last time I used it it needed to be translated because the check out was not in English. The good news is customer service is excellent about getting back to you if problems arise. I like the prices but I think there are shops that are easier to use especially if you’re a n00b to Asian beauty.

YesStyle.com

Shipping
Expensive so buy more to avoid being hit by a large shipping fee on smaller items. A little slower shipping so expect to wait up to two weeks or if you’re lucky within ten days.

Variety
Fairly good variety of Japanese and Korean brands including Jill Stuart, Holika Holika, Etude House, etc…pricing fluctuates as some items are fairly priced and others feel a bit too expensive. They have a good selection but sometimes aren’t as active with newer products and collections.

Overall
YesStyle is nice to browse occasionally and if you’re purchasing clothes or accessories/shoes it’s a nice place to grab a bit of beauty as well. I typically avoid it for beauty purchases only though as there are better and cheaper online shops to go with.

F2Plus1 on Ebay or Beautynetkorea.com

Shipping
This sight and e-bayer typically includes shipping in your purchase making products slightly higher than retail but not by much! They ship via regular airmail and it arrives in around 6-10 days in my experience.

Variety
An AWESOME array of the latest and greatest Korean makeup and skincare from Tony Moly, Etude House, Holika Holika, It’s Skin, Skin Food, the Face Shop, Etc…

Overall
I absolutely love shopping from this seller! They have incredible prices that are close to retail plus an excellent selection of the hottest and newest Korean beauty products.

So…where to buy Korean and Japanese Makeup and Skincare has definitely been covered in this post eh?

I hope you enjoy some of these recommendations for great online shops to grab the best in Asian beauty.

Happy Shopping!

  • 3/19/14 20:09 Fuu:

    If I can’t find it at the Japanese market, I buy it from AlphabeautyUK. Their prices are ok, and O can get new SANA products fast. Like the beige Morning Kiss and all the new Nameraka Honpo renewalitems.

    Reply

  • 3/19/14 20:28 Eula:

    Great post, as I am moving the the US soon! Seriously fighting the urge to hoard Asian cosmetics here before I leave.

    Reply

    • 3/24/14 12:49 Isabella Muse:

      oh hoard! hoard hoard hoard buy more suitcases lol!

      Reply

  • 3/19/14 21:59 Reed:

    Thanks so much, Muse! I’ve wanted to order online from one of these sites but I was a little skeptical.

    Reply

    • 3/24/14 12:48 Isabella Muse:

      my pleasure reed!

      Reply

  • 3/19/14 22:01 clementine:

    Does GMarket still make you use IE? I seem to remember that at some point, the site didn’t function very well on other browsers…

    Reply

  • 3/19/14 22:30 sai:

    thanks for the detail information!

    as a hongkonger i love to buy from adambeauty too! Sometimes they have some stocks of DIOR tester with a very good price.

    I also love to buy from f2plus1. Even many korean brands are available in HK, their price are considerably marked up. So i prefer to order them from korea

    Have u checked on Bonjour? it is a shop similar to Sasa, i remember they offer international shipping too.

    I have a bad shopping experience with Sasa online store. Some times ago i ordered a Marc Jacobs perfume sample, few days later they told me that is out of stock, but they end up refuse to refund to my credit card, only send me a gift card code instead.

    Reply

  • 3/19/14 23:58 Gayle:

    How about Pretty and Cute, Soko Glam, W2Beauty, Korea Depart, and K Kollection? Not to mention some brands like Missha have a US web presence.

    Reply

  • 3/20/14 0:46 Sam:

    I see everywhere that people LOVE Roseroseshop and W2Beauty (disclaimer: I also generally only use these two, but recently RRS’s been having order issues so I’m avoiding them currently).
    Out of genuine curiosity, why do you not you those as well?

    Reply

    • 3/20/14 7:31 Isabella Muse:

      Hi sam I had bad experiences with Roserose/rubyruby that’s why I haven’t used them. Never tried W2Beauty…!

      Reply

  • 3/20/14 1:54 Lemony Licks:

    Thank you for the list! I usually go with Ebay but it’s good to know about the other sites.

    Reply

  • 3/20/14 3:10 Amy:

    Cosmeticlove.com is a fabulous website to buy Asian beauty products from. I’ve ordered numerous times and the longest I’ve ever had to wait was 2 weeks and their prices are very reasonable. I can’t recommend them enough.

    Reply

  • 3/20/14 4:36 Laura:

    I like Roseroseshop.com / Rubyruby76 on Ebay for Korean products as well. I think in general they’re the cheapest, though sometimes F2Plus1 is similar or slightly cheaper.

    Reply

    • 3/20/14 7:29 Isabella Muse:

      I don’t really shop RoseRose/RubyRuby I’ve had crummy experiences with them :(

      Reply

  • 3/20/14 6:57 Kris:

    Hi. I don’t little about Korean and Asian skin care products except that they are good. Do you have a list of favorite products? I would like to find out more.
    Thank you.

    Reply

    • 3/20/14 7:34 Isabella Muse:

      hi kris you can check the archives I have tons…there’s an entire beauty abroad section located on the right hand side of the blog and I do Asian cosmetic reviews daily :) typically rave most Asian beauty as brands from Korea/Japan have excellent quality products for considerably less $$$ than the US! :)

      Reply

  • 3/20/14 7:23 Ritu KT:

    I am in Korea atm but once I leave, I know I will have to depend on online stores to get my favorite products! Thank you for such an informative post.
    I have never shopped online for Korean products but I have heard of
    “twofacemall.com” and “en.koreadepart.com” from other bloggers.

    Reply

    • 3/20/14 9:38 Isabella Muse:

      hey ritu just get a few big suitcases and LOAD up before you leave hehe :-D thanks :) I’m glad you enjoyed it and found it helpful!

      Reply

  • 3/20/14 10:31 Livia:

    Oh I was just about to mention RoseRose myself ;) Sad to hear you had bas experiences with them as I never had any trouble. I will check out some of your suggestions too.

    Unfortunately I’m unable to shop ANY cosmetics on eBay when I’m on my mac; for some reason everything beauty related doesn’t show up wile it does on my PC and phone -_-” Well that does indeed hold back the shopaholic in me ;)

    Reply

    • 3/20/14 10:44 Isabella Muse:

      horrible :( missing products I purchased, slow shipping, old experienced skincare :( sigh! Not good experiences at all sigh! weird?!?!?!

      Reply

  • 3/20/14 11:45 Karen:

    I’ve been really into Asian beauty products lately so this is just the post that I need! Thank you!! :)

    Reply

    • 3/20/14 11:55 Isabella Muse:

      my pleasure :) have fun!

      Reply

  • 3/20/14 11:50 melissa:

    Thanks !! :D

    Reply

    • 3/20/14 11:57 Isabella Muse:

      my pleasure :)

      Reply

  • 3/20/14 12:31 Sen:

    I used W2Beauty for some Benton stuff. Shipping was free but I added $2.50 for tracking and everything arrived 1.5 weeks later. The prices are a little higher than ebay ones but the service was pretty good.. She mailed out my order the next day and had sent me tracking info that night. Totally gonna get more from there soon.

    Reply

  • 3/20/14 12:47 Linda:

    This is kinda out in left field, but it does relate to foreign brands: do you know of any good sources for Bourjois since they pulled out of the US market?

    I can’t find many sources–ASOS has a few things; Urban Outfitters does too, but WAY overpriced. Drugstore.com has started carrying Bourjois, but for some unfathomable reason, every item is a 2-pack–OK for foundation, not so much for color cosmetics. The ideal solution would be for Superdrug to start shipping to the US, but that doesn’t look to be happening any time soon. (Although if it did, my cosmetic spending would probably double…!)

    Reply

    • 3/20/14 12:49 Isabella Muse:

      boohooo no! just ASOS and they always sell out fast. Walgreens.com has it now but it’s kinda older stuff but I hope they’ll expand I did a post about it here: http://www.musingsofamuse.com/2014/01/bourjois-paris-sold-walgreens.html same problem that drugstore.com has as well, they sell things in a 2 or 3 pack WHY!? lol! the other thing is try ebay uk but people really jack prices hard :( I WISH! I wish! Selfridges just did and I’m in massive trouble so if superdrug did I’d be hauling Meme and Bourjois and stockpiling it lol!

      Reply

      • 3/20/14 14:53 Linda:

        Thanks, Muse…I figured if anyone knew the score, it would be you. I have really come to rely on your expertise–you’ve pointed me to some good acquisitions and saved me a bundle on other stuff with your reviews!

        Reply

        • 3/20/14 15:18 Isabella Muse:

          aw thanks linda flattered! if I hear anything at all about bourjous you can be sure I’ll shout it from the rooftops! I love and miss the brand! :)

          Reply

  • 3/20/14 13:39 Christine Joy Luikuo:

    Hi, Miss Muse! We’re quite lucky here in the Philippines. Some of the Korean brands, especially Etude House, are available in the malls. But I think they’e only available in the huge cities. But I haven’t tried a Korean makeup product yet.

    Reply

    • 3/24/14 12:47 Isabella Muse:

      you should def give it a whirl Christine ;-D Korean makeup is quite lovely as is the skincare!

      Reply

  • 3/20/14 14:58 Christine:

    There’s Lily and Peach too.

    Reply

    • 3/24/14 12:43 Isabella Muse:

      Peach and Lily you mean? They really don’t have a huge selection though :(

      Reply

  • 3/20/14 16:06 Cindy Ramirez:

    Thank you for this post! Totes bookmarked for future hauls. ;]

    Reply

    • 3/24/14 12:46 Isabella Muse:

      my pleasure cin-ful! :)

      Reply

  • 3/20/14 20:41 Pamela:

    Be careful with sasa.com. I tried to order those darling cherry bomhs from that site the other day. My bank called me soon after. I figured it was just because my card hasn’t been used with that country, but thinking back, it has.

    Anyway, the bank rep told me that site has had a lot of scam complaints. And they had charged to my card more than what I bought.

    Reply

    • 3/21/14 11:09 Isabella Muse:

      I’ve had long ship times but never seen them charge me more than I purchased/etc…that’s crazy!

      Reply

  • 3/21/14 11:26 Iris:

    Thank you for the guide. Our Asian supermarket and some shops in Chinatown have a few Asian beauty products but not a huge amount. This will be useful.

    Reply

    • 3/21/14 12:03 Isabella Muse:

      my pleasure :)

      Reply

  • 3/21/14 11:47 Tammy:

    Muse,
    I’ve been reading like crazy about Asian skincare. I’ve been looking everywhere for product recommendations. I have oily, dehydrated, sensitive skin. I did a Google search the other day, and the one website I found recommended products for ages 16-20. I’m 44. Do you have any websites/blogs you could recommend? btw I love love love your blog and look forward to reading your blog updates everyday!!!

    Reply

    • 3/21/14 11:54 Isabella Muse:

      I review a ton of asian skincare right here Tammy just look towards the right hand side of the blog and you’ll find a bunch of Japanese, Korean, Chinese, etc from brands like Skin Food, Missha, etc…there are a ton of skincare and color cosmetics reviews in my archives and other products all from Asia. Hope this helps!

      Reply

  • 3/21/14 14:08 It’s Gamayun:

    Yeah Muse – recommendations for the win! (^o^)丿丿丿丿 Wanted to chime in: I’ve received cosmetic stuff from YesStyle that was past the sell-by date, so I don’t use them for makeup any more (awesome for clothes and shoes, though!) GMarket checkout and account pages are now fully English, although shipping is still outrageous. I really like TesterKorea – excellent prices and shipping, plus mucho samples – but their website is glitchy as hell. Apparently they are migrating to a new server sometime this spring.

    Reply

    • 3/24/14 12:40 Isabella Muse:

      yay happy you like! oh no…! that sucks! had the same prob with Ruby Ruby shop! haven’t tried testerkorea and been a while for me with gmarket…I just dislike not only the shipping but just the entire process, it’s a pain in the arse to buy anything from gmarket…! I’m going to try out TesterKorea can deal with the bugs if shipping is decent ;D

      Reply

  • 3/22/14 1:02 Ling:

    For me, since I live in Toronto which is one of the most diverse cities in North America, it’s actually not too hard to buy stuff here. We have quite a few Faceshops! There’s also Pacific Mall, which is the biggest Chinese indoor mall. They have a couple of korean beauty stores now (Holika Holika, The Faceshop, Missha and Tony Moly). Though I have to say some of the prices are way jacked up, like the skincare and BB creams. We need an Etude House!

    I haven’t ordered online before, because I’m scared of being charged for customs, taxes and broker fees. I plan to buy something though soon at Memeshop.com, since I actually have a significant amount of credits on the site AND free shipping!

    Reply

    • 3/22/14 1:04 Ling:

      Oh, I forgot to add that I enjoyed this post. It was quite informative. Bookmarked!

      Reply

    • 3/28/14 15:03 Isabella Muse:

      We have a faceshop too :-D I just wish it was last busy! hehe! I WISH we had an Etude House ;-D Mmm I think you should be ok most put down an amount that isn’t high so you aren’t faced with custom issues :-D Aw thanks! Glad you enjoyed the post!

      Reply

      • 3/28/14 17:58 Ling:

        Yeah, I should be fine. My dad has issues with buying online since he was charged some broker fees so I think he’s been trying to brainwash me. Though, recently my friend bought something and had it shipped all the way from korea, so I can use that as proof that online shopping isn’t evil!

        My pleasure. Have a good day (or at least better than mine. My glasses broke from a frisbee :()!

        Reply

        • 3/31/14 15:37 Isabella Muse:

          LOL awww! it isn’t, really it isn’t :-D You as well my dear! awwww! hope you got some new ones :(

          Reply

  • 3/22/14 7:27 Sandra:

    I had a less than good experience with rubyruby as well, I got a message telling me that my package had been sent but the tracking number wouldn’t show up so I asked and was told there was a problem but it would ship within 6 hours (yeah, right). It shipped over a week after that. But I had no problems with the product, new batch and well packaged.

    I’ve had very good experience in the past with cosmetic-love.com. Prices are bit higher than on ebay but excellent selection and service. Sometimes they have special sales on some brands or products so it’s good to keep an eye.

    Reply

  • 3/22/14 19:54 Erin:

    Muse, I’ve recently gotten into Asian beauty products. I am curious, what are your current favorite products? Any recommendations for beauty and skincare? Sorry if it’s a big question but you seem to be a good source of information.

    Reply

    • 3/24/14 12:11 Isabella Muse:

      hi erin I have a ton I’ll try to do a list soon! for now you can check the archives, located right on the right hand side of the blog, there’s a slew of beauty abroad brands from japan, korea, etc!

      Reply

  • 3/23/14 3:05 Spanks:

    I’ve ordered Korean products from jolse.com, service was pretty good and I thought the prices were reasonable…plus they include a ton of free samples. They sent me a full-sized hand cream with my last order (I’m too freaked out to use it because of the snail extract).

    Reply

  • 3/26/14 17:25 Monica Willoughby:

    I’ve bought Etude House and Canmake both on Amazon because I had a gift card from them. I’m super bummed to hear about Bourjois pulling out of the US market. It would be amazing if Superdrug shipped here!

    Reply

  • 7/10/14 10:29 BeautyJumper:

    I’m haven’t had experience with any of the sellers and am currently looking at W2beauty, testerkorea, and avecko.com. Anyone have experiences with these sellers? Also, did you pay customs and duties from any of the sellers mentioned your blog? Thanks!

    Reply

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