Head to your local drugstore because Covergirl introduces new products for Summer 2014 that includes Covergirl Olay Face Lift Effect Foundation, Covergirl Olay The De-Puffer Concealer, Covergirl Colorlicious Lipgloss, as well as Covergirl Ready Set Gorgeous Pressed Powder, Concealer, and Foundation plus a few other items!
There are a total of three new Covergirl displays to look through at drugstores now (my best friend sent me these images from Walgreens) so take a look below to grab the details!
This first display features pink and brand new Covergirl Colorlicious Lipgloss as well as a repromote of Outlast Stay Brilliant Polish. Some of these polishes look like shades from the Hunger Games Collection but don’t quote me on that.
The second display features Katy Perry and promotes a new line collection called Ready Set Gorgeous. This includes new pressed powder, concealer, and a cream foundation. Towards the bottom there’s a range of color cosmetics as well (not sure if they are LE shades but they look like permanent ones) which include repromoted Flamed Out Eye Pencils, polish, and Smoochies Lip Balm.
These two displays are testimony to Covergirl’s marketing reach for a more youthful demographic. Fun shades, cute packaging, younger celebs, etc…! We discussed this last year when the Flamed Out Shadow Pots and Pencils were introduced as well so it looks like Covergirl continues to try and gain a more youthful market with their latesting offerings.
For the more mature gals and guys out there (although not limited to) there is a new Covergirl Olay Collection available as well featuring a cream foundation and a de-puff eye concealer with a cooling applicator for application. Past concealers from Covergirl have disappointed me but as any good concealer junkie you can count me curious.
What do you think of Covergirl’s newest Summer 2014 offerings?