MAC Pure Heroine Lipstick ($16) aka MAC Lorde Lipstick is a new, limited edition shade that will be launching with the MAC x Lorde Collection very, very soon (and likely will sell out just as quickly!).
On June 5th a select number of stores will launch the MAC Lorde Collection which features MAC Pure Heroine Lipstick a shade inspired by the singer Lorde. It’s a daring purple that should appeal to those who like a vampy or goth shade.
Take a look!
MAC Pure Heroine is described as deep plum with an amplified finish. Lately the amplified finish lipsticks have been quite forgivable and not nearly as dry or as matte as ones I’ve tried in the past. This has a balmy texture with a slight tackiness and a smooth, creamy consistency that looks almost glossy on lips.
MAC Pure Heroine Lipstick
MAC Pure Heroine Lipstick Swatches
It’s a vampy shade of plummy purple with a rich pigmentation that doesn’t quite translate as well to lips since it tends to drag on application. I feel like it is a shade you’ll want to apply gloss on top of so it’ll look smother as on its own it seems to fall into my natural lip lines and doesn’t quite look evenly applied. It applies fairly opaque but looks uneven due to the consistency of the formula so as I recommended gloss is the best way to get an even, more bolder finish. It wears for about four hours but it does tend to migrate on my drier lips and creeps up my lip line during that wear.
It does quite remind me of MAC Heroine Lipstick but has far more plum to it.
MAC Pure Heroine Lipstick is a daring shade! I’d have released it for Fall 2014 in all honesty as it might not be a shade you’ll commonly reach for in the Summer and it might gain more attention with a Fall release but none the less if you’re a Lorde fan or just love yourself some purple lipstick I’m sure you’ll adore this shade!