Please allow me to bend your ear about the new It Cosmetics CC+ Veil Beauty Fluid Foundation! It Cosmetics CC+ Veil Beauty Fluid Foundation is the first cushion makeup the brand and I imagine come Fall 2014 we’ll begin to see more of a trend developing around cushion makeup.
Right now it’s pretty huge in Korea and Japan with a wide variety of brands introducing their own variations. And of course here in the US you’ve likely been privy to AmorePacific Color Control Cushion Compact Broad Spectrum SPF 50+ as well as it’s sister brand, Laneige, BB Cushion at Target.
But aside from that cushion makeup hasn’t quite caught on yet in the US but I predict it will shortly!
It Cosmetics CC+ Veil Beauty Fluid Foundation is incredible and one of the best cushion makeups I’ve tried today so step ahead for the review and rave!
It Cosmetics CC+ Veil Beauty Fluid Foundation is not to be mistaken for It Cosmetics Anti-Aging Full Coverage CC Cream. If you’re thinking to compare the two you’ll likely be disappointed as the coverage and the formulas are vastly different.
I’ve tried many, many cushion makeups but this is by far the best one for my skin type. For example, Etude House Precious Mineral Any Cushion has a huge following and the texture was beautiful but the matte finish wasn’t great for my skin type.
The beauty of It Cosmetics CC+ Veil Beauty Fluid Foundation is the natural coverage that isn’t too hydrating or too drying. But I’ll get more into that in a bit, let’s discuss cushion makeup a little longer for those unfamiliar with the concept.
Cushion Makeup is simply a cream foundation product in a compact. Of course, it isn’t your traditional cream makeup though! It’s called cushion because a sponge is located in the well of a larger compact and that sponge is heavily saturated with liquid or creamy makeup. It has a cushy feel and texture! As you press on the sponge it’ll release foundation onto your finger tip and it’ll bounce quickly back to shape once you remove your finger.
It Cosmetics CC+ Veil Beauty Fluid Foundation is actually just what it says, a fluid. Most cushion makeups have a BB Cream texture that’s creamy and thick but It Cosmetics formula is more of a fluid that’s part serum part liquid! It’s quite runny when compared to other cushion makeup products I’ve tried. But no need to worry that texture feels amazing on skin while blending easily and absorbing in a snap to a second skin finish. It isn’t too matte nor is it too hydrating so it dries down to a very soft, natural, skin-like finish that looks like you aren’t wearing makeup at all. Coverage is sheer but it still provides enough coverage to ease dullness, redness, and even darkness as well as smaller blemishes. It also happens to do a beautiful job with smaller, visible pores (I have some on my nose and they just disappeared when I applied this).
They advertise and market it as serum-like foundation that brightens skin and evens it out while hydrating and reducing the appearance of fine lines and pores. It contains peptides, naicin, Hyaluronic Acid, Hydrolyzed Collagen, Algae, Vitamins A, B, C, and E. If you drier or aging skin this formula is going to LOVE you. I think it might prove a bit much for those with extra oily skin but almost anyone else should get on with it perfectly well.
They throw around promises to “clinically proven” to brighten skin. I can’t speak for that long term but I will say on the first application it visibly brightens skin dramatically. It’s the type of makeup that gives you that freshly washed face look. Does that sound weird? But typically after I wash my face my skin always look pretty darn incredible! And that’s exactly how this look! I suffer from duller, drier skin that’s combination in the warmer weather. This ease dullness, brightens beautifully without looking pasty, and just looks like my skin but better! I think the coverage runs considerably sheerer when compared to the original It Cosmetics CC Cream and also the texture is dramatically different but it still gives skin that perfect, natural finish with just enough coverage to conceal redness, darkness, and smaller blemish issues!
It Cosmetics CC+ Veil Beauty Fluid Foundation Swatches (Medium)
I can’t say how long it wears because it looks like I’m not wearing makeup at all. I will say that my face looks fresh and bright for about six hours before I saw some of my dulness return.
The CC+ Veil Beauty Fluid Foundation comes housed in a larger dome shaped compact that features a small mirror and a sponge for application. It is a dual compartment which allows the sponge to rest on top of a second snap to close lid that holds the cushion safe, secure, and fresh. I noticed that the cushion, like most Asian brands, snaps out so I wonder if It Cosmetics will offer replacements for it in the future at a cheaper price.
What I can say? I love this stuff! As someone who adores natural coverage I can’t say enough good things about It Cosmetics CC+ Veil Beauty Fluid Foundation.
Dare I say I’ve finally found my HG (holy grail) foundation?
A big Muse Approval for It Cosmetics CC+ Veil Beauty Fluid Foundation!