Rimmel Moisture Renew Lipstick has launched in a new formula and packaging for Fall 2014. The entire line of Rimmel Moisture Renew Lipstick has gotten a complete revamp for Fall with brand new packaging and a new formula that’s quite a good deal more hydrating than the original!
I must admit Rimmel Moisture Renew Lipstick is a sore disappointment for me. I’ve never really understood the entire “moisture renew” marketing because they weren’t all that moisturizing nor did they keep my lips terribly hydrated through the wear.
I was a little wary of purchasing the new formula of Rimmel Moisture Renew Lipstick because of this but I’m glad I indulged as there is some improvement here.
The new packaging has a translucent plastic lighter casing and packaging done in a darker purple with Rimmel down the side. I loved the old packaging in all honesty and it feels like they went a little more budget-y with the new design but it still looks rather slick for a drugstore lipstick and should be appealing to those who love purple!
The formula isn’t really SUPER hydrating but it is considerably better than its predecessor. I find this formulation is creamier, slicker, and lightly moisturizing where as the older version felt almost semi-matte in finish with a drier formula that accentuated the natural lines of lips. This formula is softer, smoother, and has a slight sheen finish. I like it! It’s not “OMG WOW moisturizing” but does provide pleasant lightweight hydration to lips and has a fresh, smooth look on! It wears for about three to four hours on my drier lips and has a light floral taste and flavor that wasn’t bitter or gross to my mouth.
Rimmel Let’s Get Naked Moisture Renew Lipstick
Rimmel Notting Hill Nude Moisture Renew Lipstick
Rimmel Moisture Renew Lipstick (New Formula) Swatches (Let’s Get Naked and Notting Hill Nude)
I’m unsure if the current shades offered are the same as the original colors but there are about 20 or more colors in the new line! I know both the formula and packaging has been revamped but unsure if the colors have been as well!
I don’t think you need to rush out and buy the newly formulated Rimmel Moisture Renew Lipsticks but they are worthy of a pick up if you happen upon them on sale as they are a refreshing change from the heavier not so hydrating formula of the past.
These are starting to launch at drugstores now.
Loved the original?