Josie Maran Argan Black Oil Mascara ($22) is a new mascara Josie launched for Fall 2014 that provides 24 hours worth of length, volume, lift, and curl to your lashes with a nourishing, lash softening formula made with 100% pure argan mixed into the blackest of black mineral pigments!
I love Josie, I love her products but Argan Black Oil Mascara was a bit disappointing.
This has an innovative brush that features five sectional clumps of bristles that’s supposed to reach each and every lash and add lift and curl however, for me it produces more of a softer, fluttery look.
I have several complaints about this one being it isn’t the blackest of black mascaras it’s promised as. Secondly, the promise of 24 hour wear is iffy because personally it worked fine on me without flaking or smudging but two of my friends had purchased it as well, both of which have oily eyes, and it did NOT stand up against humidity and smeared a good deal. And finally it fails to bring the length and volume it promises. It is a lightweight formula that feels quite great on lashes but I found the brush was awkward to use as it didn’t want to pull my lashes up and out but merely wanted to “twirl” them around. I didn’t get any real curl from it nor did it add length or any volume to my look. It did however, produce shorter, fluttery lashes! Oddly enough I already have fairly long lashes but this seemed to shorten them…!
Josie Maran Argan Black Oil Mascara Before and After
Overall, Josie Maran Argan Black Oil Mascara seems like an interesting concept with it having Argan Oil in the formula but the results are mediocre at best.
This one could possibly be skipped in my opinion.
Do share your results!
Available now at Sephora.com.