Finally! I feel like I’ve waited literally ages for the Charlotte Tilbury Makeup Collection to launch in the US. Charlotte Tilbury created her cosmetic line quite recently and launched it in the UK but we’ve only see a few pieces of the collection here in the US.
But this Fall (September 2nd to be exact) the entire Charlotte Tilbury Makeup Collection will launch online then Charlotte is partnering up with Bergdorf Goodman in New York and Nordstrom in Los Angeles at The Grove for massive in store launch events in early October, and rolling out in major regional markets with Nordstrom through November.
I can’t contain my excitement!
Charlotte Tilbury is one of the biggest makeup artists in the world and has worked with countless celebs like Jennifer Lopez, Rihanna, Natalie Portman, Eva Mendes, and many more.
Her makeup brand is built upon a empowering message to “give a woman the right makeup and she can conquer the world.”
“Beauty is not an exclusive club – there are no unattractive women, just some that don’t know the power of make-up,” says Charlotte Tilbury. “I was shocked to find out that 50% of women do not engage with make-up and the reasons are: they don’t know how to use it, they don’t know what suits them, they don’t have the time. I wanted to revolutionize the retail experience for these women. Even as a professional makeup artist, I walk onto the Beauty Hall floor and want to run in the opposite direction. There’s so much choice and so little direction, help and problem-solving and I wanted to set my brand apart from this.”
With her new collection she brings her knowledge of skincare, beauty, and makeup to the table with offerings to transofmr your skin and give you a beautiful look.
To make the counter experience easier on consumers, Charlotte created 10 signature looks which are the iconic looks she recreates time and again on celebrity clients such as Kate, Penelope, Gisele and Rihanna. These looks are inspired by past beauty icons (Marilyn Monroe, Grace Kelly, Bo Derek) and their modern day counterparts. While you can purchase products individually, you can also walk up to the counter and purchase a full look (e.g. The Rock Chick or The Uptown Girl) and get all the products you need to deliver coordinated eyes, cheeks and lips – so that choosing and creating an expertly finished look is totally seamless.
You can grab the collection at CharlotteTilbury.com, Nordstrom.com, BergdorfGoodman.com, Net-A-Porter.com and BeautyLish.com next week and within NYC by storm on October 7 at Bergdorf Goodman. Charlotte will be hosting a master class with consumers the morning of the launch as well!
After the NY launch event, Charlotte will travel to Los Angeles where the line will take over Nordstrom at The Grove with a beauty festival for consumers on October 10 and 11. Celebrity friends will make appearances and there will be lots of fun, interactive elements such as: lipstick readings; facial mapping; a “Turn Back Time Skincare Bar” where you can learn the 5 steps to looking 5 years younger, learn how to contour your face AND body, etc. Launch events will also be hosted with Nordstrom in other major markets including Dallas, Houston, Chicago, Orange County, Washington D.C. and Las Vegas through Spring 2015.
I hope you’re excited as I am for Charlotte Tilbury’s Makeup Collection launch in the US!
Anything you know you want from the collection?
I’ll have an updated post with product photos, prices, and more next week!