Come Fall 2014 Paul & Joe Moisturizing Fluid Foundation will be apart of the permanent Paul & Joe Beaute Collection. And just on time too as fluid foundations are trending at the moment with more and more brands launching their own take on the formula.
I’m seeing so many different variations of the fluid foundation and loving them all. You have hydrating ones, ones with SPF, matte ones, etc…..! But they all have one awesome thing in common, the lightweight, flawless, second skin finish!
What’s not to love about foundation that perfects and feels nonexistent on skin?
Paul & Joe Moisturizing Fluid Foundation comes in a delightful vanity worthy glass pump bottle! One thing about Paul & Joe you get quality makeup and gorgeous packaging to go along with it.
This formula applies like a serum and absorbs easily into skin. All the water in the foundation formula is replaced with 100% Orange Flower Water that adds not only moisture to skin but also a delightful, subtle orange-y fresh fragrance. This is sheerer but there’s enough coverage to create a your skin but better appearance so the wearer will get the benefits of a brighter, more even complexion that’s enhanced by the foundation but not overpowered by it which means it looks incredibly natural. It feels amazing on my drier skin. It doesn’t accentuate drier areas, it absorbs fully and provides a slightly dewy finish, and it wears (when set with powder) for a nice five hour period. As as much as I love some of the newer fluid foundations you do need to set with powder as they tend to wear away quickly or that might just be my drier skin.
Paul & Joe Moisturizing Fluid Foundation Swatches (Shade: 102)
I find the coverage creates a radiant, luminous healthy look on my skin. Mind you, those in need of full coverage might find this formula a little too sheer. Personally I like a more natural, lighter coverage as my skin is already fairly good but it needs a little something something to boost it into the realms of perfect.
If you’re look for super weightless, natural coverage I’d highly suggest checking out Paul & Joe Moisturizing Fluid Foundation when it launches this September at beautyhabit.com.