The It Cosmetics Live Beauty Fully Essential Concealer Brush #212 ($22) is from the new It Brushes for Ulta Collection that launched a few weeks ago. It Cosmetics has created a collection of different makeup brushes based on their best selling line that are available exclusively at Ulta and Ulta.com and the It Cosmetics Live Beauty Fully Essential Concealer Brush #212 is one (of many) of those brushes.
Take a look!
I, like many of you, happen to be a huge fan of It Cosmetics Makeup Brushes!
The It Cosmetics To Live Beauty Fully Makeup Brush Collection was a line created to help women face the effects of cancer with more confidence. Each brush you buy means one brush will be donated to the Look Good, Feel Better Program for women fighting cancer.
It Cosmetics Live Beauty Fully Essential Concealer Brush #212 has a silver handle and features a pink “Live Beauty Fully” emblem on the upper side of the handle. The bristles of the brush are made from super soft synthetic fibers. I typically dislike synesthetic brushes but truly It Cosmetics is game and mind changing. Their brushes are super good quality with no shedding and soft bristles. I have some that are close to six years old and with daily washings have remained in excellent condition! The new Ulta line is just as good. With solid handles, excellent bristles, and a beautiful new design. Much to my delight the brush even includes a plastic bristle protector that slips easily on and off so your bristles won’t split when stored!
The It Cosmetics Live Beauty Fully Essential Concealer Brush #212 is a shorter bristled, flat brush that’s perfect for brushing on concealer under eyes. This is a good brush for working with It Cosmetics very popular Bye Bye Undereye Concealer. Since the concealer formula is so thick and emollient this brush is a nice way to sheer and thin out the texture and allow for excellent coverage while preventing the thick formula from creasing. I typically swipe my concealer on with the brush and pat gently to blend out. The bristles swipe the formula under my eyes while thinning it out and making it easier to blend out!
Needless to say the brush has won a spot in my heart and on my Muse Approval list.
The thing I like most about these new It Cosmetics Ulta Makeup Brushes is the fact that I can head in store to look at and purchase them versus waiting for online shipping from QVC or the It Cosmetics website. It’s nice they are now so easily available in store! If you’ve always wanted to try their brushes but might have been a bit wary of an online purchase you can now head into Ulta and experience the It Cosmetics Brush Collection for yourself.
Available now at Ulta and Ulta.com.