Maybelline New York announced today that American golden girl Gigi Hadid is their newest spokesperson. Gigi will join an elite group of spokeswomen which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst, Kemp Muhl, and a host of others.
“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” said Gigi. “I feel so honored and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.”
At only 19, Gigi has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel. She landed in 2014 the cover of the fourth installment of Carine Roitfeld’s CR Fashion Book, and the December 2014 cover of Harper’s Bazaar in Malaysia. Mentored by Carine Roitfeld, Gigi has sat for renowned photographers including Steven Meisel, Mario Sorrenti, Craig McDean, Bruce Weber, Gilles Bensimon, Sebastian Faena, and Ellen Von Unwerth.
”We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President. “As the fashion industry’s newest “it” girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life.”
Gigi will make her Maybelline New York debut in advertising campaigns later this year.
Image source: Pascal Le Segretain/Getty Images North America