I realize I’ve spent a good deal of my makeup life placing a ton of importance on packaging. It’s what makes beauty and makeup so very appealing to me. Don’t get me wrong you can slap a shimmer eyeshadow in a basic black pot and I’d be drawn to it like a magnet! But just the opposite holds true of say a boring matte! Place an uneventful muddy matte shade in gorgeous packaging and I instantly need to have it.
Perhaps I’m a bit of a magpie. Collecting useless makeup just because it has pretty packaging! Of course, that’s not always the case. Sometimes we really get lucky and not only get a lipstick with a gorgeous formula but also one that comes in stunning packaging.
As I grow older I find myself becoming more jaded and I’m not necessarily all “grabby hands” with makeup just because it has beautiful packaging. Let’s face it Milani Cosmetics has some of the worst packaging around but some of the very nicest makeup, hello have you tried their blush? Awful packaging, great formula!
Now the makeup packaging is divine but sometimes there’s a hit or miss situation with my favorite brand Jill Stuart. Jill Stuart sold their makeup in Japan for a very long time exclusively and moved out to Singapore, Taiwan, and other parts of Asia a few years after the Japan launch. More recently it’s become available at their flagship store right here in New York. I play with and own a lot of different Asian brands particularly Korean and Japanese ones but by far the best packaging I’ve come across is from Jill Stuart. It’s just such pretty, princess-y packaging.
Now that’s not to say every single makeup piece I own from the brand has equally awesome formulas because lord knows I’ve run into one or two items I’ve hated over the year…but the packaging, ah the packaging is divine.
As you can see it’s very pretty indeed!
Do you place a lot of importance on makeup packaging?
Do you sometimes snub makeup if the packaging isn’t pretty?
What’s are some of your favorite items in your collection that have gorgeous packaging?