Smashbox Photo Finish Primer Water ($32) is a new and interesting facial mist that launched for Spring 2015. Smashbox created their primer water with a silicone, oil, and alcohol-free formula that’s apparently packed with electrolytes to restore moisture.
According to them it’s like an energy drink for your skin and provides lasting moisture.
So you know, I’m a total facial mist h0r. I love them. I use them in the Summer after my shower to refresh my face and add moisture, I use at night prior to my skincare regime, I use them in the Winter before any skincare or makeup to allow my skincare to absorb more easily…! I love them!
However, Smashbox Photo Finish Primer Water, vastly overpriced facial mist option in my humblest.
Smashbox Photo Finish Primer Water is marketed in a unique way that’s for sure! I think it’s catchy to call it “primer water”! The idea isn’t new by any means but kinda sounds and exciting. They market it to act as a primer before makeup. So instantly you might think that using it after your skincare and prior to your makeup would be the way to go. Personally, I think that’s a terrible idea. Who wants to mist their face AFTER skincare? But…no worries because there are products out there like Etude House Lock n Summer Face Conditioning Fixer that actually work great after skincare to prep for makeup however, in my opinion, Photo Finish Primer Water isn’t one of them.
Aside from prepping this is formulated also as a setting spray or to wake your skin up during the day (again, sometime I dislike doing is misting during the day). It’s formulated with a few interesting ingredients one of which is caffeine but aside nothing in this formula really sets it apart from other facial mists. In fact, it’s missing a quite a few moisturizing ingredients other facial mists have. On the upside, the lack of alcohol is a huge plus!
I didn’t feel this formula was hydrating at all. It’s actually kinda mattifying to me as it seems to absorb access oil on my forehead and t-zone area when I mist it on. I tried it prior as a prep prior to skincare which is what I typically do with facial mists. It didn’t really ease the way for my moisturizer or aid it to absorb more easily. As I said, it seemed to actually remove a little moisture from my skin versus adding it. I also tried it after skincare as a prep for makeup but again, I felt a little disappointed. If you have oily skin you might feel like it’s an excellent prep for your makeup as it does seem to absorb excess oil and shine creating a semi-matte finish once it dries down. Finally I tried it as a setting spray and felt like it did an ok job at setting makeup and also refined the look of powder on my drier skin so it appeared more luminous with less of a drier finish. I didn’t any major extension in the wear of my makeup after setting with this.
I think the disappointment for me stems from the fact they market as a product that restores moisture and helps retain it. I didn’t feel like it was moisturizing in the least. To me it seems like a very overpriced, mediocre facial mist!
The idea behind Smashbox Photo Finish Primer Water is interesting and maybe even sounds fresh and unique. But in the end, it’s just another facial mist and happens to be one that’s a bit on uneventful and falls flat in its performance.
Anyone try it?
Do share your thoughts!