Urban Decay Enigma Eyeshadow Primer Potion ($20) is a new, limited edition neutral matte shade of eyeshadow primer that was created for the new Urban Decay the Ultraviolet Edge program. As you know the Ultraviolet Edge is a new global initiative program that launched to empower women.
Urban Decay Enigma Eyeshadow Primer Potion is one of the first products launching on tht Ultravoilet Edge platform. This means 100% of your purchase price will go the Ultraviolet Edge which in turn donates that money to women charities and organizations.
Problem? I love Engima so much that I need to stock up on a few hundred before it disappears 🙁
Urban Decay Enigma Eyeshadow Primer Potion comes housed in a 0.33 oz tube with an attached sponge applicator for application. The newly designed packaging features an ombre packaging with a faceted, jeweled cap. It weights in at $20 for the 0.33 oz size so it’s a little smaller than the regular 0.37 oz size of Urban Decay’s original primer potion formula.
I’ve already tried it in two different ways and both ways it excelled so I think two backups are in order because I really, really like this formula. You may know that I’ve become slightly disenchanted with the Urban Decay Primer Potion formula. It was one of my favorite go to products but I felt the formula changes a little bit over the years. I feel like Enigma really brings back everything (AND MORE) that I liked about the original formula.
Urban Decay calls Enigma a revamp of their original Eyeshadow Primer Potion but that’s an unfair assessment. Enigma stands up on its own two legs and provides a unique user experience that’s different in many aspects to the original formula. Calling it a revamp is belittling to the formula which I think is wonderful!
Urban Decay Enigma Eyeshadow Primer Potion
Urban Decay Enigma Eyeshadow Primer Potion Swatches
This is a paler beige pink with cooler undertones that should work well across a variety of skin tones. Interestingly enough it isn’t completely transparent in my opinion which was one reason I loved it. If I had to compare it to anything I’d feel comfortable say it reminds me of Trish McEvoy Demure Eye Base Essentials Brightening Eyeshadow Primer. It brightens up lids beautifully! And gives eyes that wide awake look when you only had about four hours of sleep. Not only does it brighten but it acts as the perfect natural eye look for a stronger eyeliner looks. Or hey, like me, you can just smear some on for a natural eye look. There’s something to be said about eyeshadow primer that not only acts to prep but also can happily be applied and worn ALL by itself without the addition of anything else but mascara.
According to Urban Decay it has a polymer technology that fills imperfections so lids look smoother and eyeshadows appear soft and even on lids without creasing. My eyes are drier but not lined and I felt like this provided a very smooth, softened lid look. It applies easily with a very creamy texture and blends out super, super easily with a fingertip. It does set to a matte finish but not an uncomfortable or dry matte. If anything at all it felt a bit satiny to me. I used it all its own as an eyeshadow but of course, the real test is using it with eyeshadow and see how it performs. Just like my beloved, trust Urban Decay Primer Potion original it held my shadow in place for a solid eight hours (I removed it at hour eight) and it didn’t crease, smear, or fade during that time. If you have oily lids this should do very well at mattifying and holding your shadows in place.
If I’m being honest, I just love Enigma all by itself. It’s such a lovely brightening shades and perfect for days you don’t feel like wearing a ton of eye makeup! But hey, doesn’t hurt that you can multitask with this bad as both an eyeshadow and an eyeshadow primer.
The fact it’s limited edition!
Such a great formula and available for a limited time?
Oh well! I’ll be purchasing a case shortly I’m sure! At least all my monies go to a good cause right?
The new Urban Decay Enigma Eyeshadow Primer Potion is available now at urbandecay.com.