E.L.F. Frozen Icing Eyeshadow & Eyeliner is one of several limited edition E.L.F. Disney Frozen Makeup products that launched for Spring 2015. I know, Frozen in the Spring!? WTH E.L.F!? Why do you want to confuse me?
None the less a month or so ago E.L.F. launched a really great Frozen Collection with an improvement on packaging and larger range of makeup compared to past Disney Collaborations they’ve done.
Here’s a look at the E.L.F. Icing Eyeshadow & Eyeliner!
As far as I know E.L.F. Frozen Icing Eyeshadow & Eyeliner ($4.99) is a brand new product as E.L.F. Cosmetics doesn’t technically offer a cream shadow like this in their range which doubles up as a eyeliner as well. Unless, of course, you count Studio Cream Eyeliner but that isn’t a multitasking formula!
Depending on your makeup views you’ll either think the packaging on this adorable or terribly juvenile. Personally, I think it’s cute! It comes in a plastic jar with a white lid that features a full color illustration of Elsa. E.L.F. really went all out with the packaging and product offerings in the Frozen Collection! They really didn’t skimp here and I like where they went with this collection and hope to see it in future Disney releases!
E.L.F. Frozen Icing Eyeshadow & Eyeliner
E.L.F. Frozen Icing Eyeshadow & Eyeliner Swatches
This shade is named, “Let It Go” and its a cool, icy shade of pale pink with very fine silver sparkle. It kinda reminds me of the MAC Paint Pot Let’s Skate from the MAC Glitter & Ice Holiday 2011 Collection but a lot more sheer! It also reminds me of Trish McEvoy’s cult favorite shade, Demure.
I’m not very keen on the formula or the pigmentation on this one. It has a very slippery texture that literally blends away as you apply it. The color is very, very sheer so it leaves a little sparkle behind with a bit of brightening but nothing more. It does crease rather badly on my drier hours within an hour of application but wears a little longer with eyeshadow primer under it at around three hours or so. It’s nice for days you might want a more nude look but honestly, the color is so sheer it really barely pulls that off!
Although they recommend it as a liner I wouldn’t personally suggest it as it is very creamy and very slick which in turn makes it impossible to get an even, straight line during application. And again, since it is so sheer you have to go over it several hundred times before you actually see any color.
I wish it applied as well as it swatches as on my arm it comes across as a delightfully cool iridescent pink! But unfortunately, I find it difficult to get that intensity on my lids!
This one will be appealing to Disney and Frozen Collector’s I’m sure! Unfortunately, the formula isn’t nearly as lovely as the cutesy packaging.