Urban Decay has relaunched their cult favorite Eyeshadow Primer Potion in a new packaging for Summer 2015 featuring Original, Eden, Minor Sin, Enigma, and the Anti-Aging formulations. I admit I haven’t used Urban Decay Primer Potion since the dreaded genie bottle days. Say what you will about the genie bottle but ever after changing the packaging I always felt Primer Potion just didn’t quite work the same for me!
The newly packaged Urban Decay Eyeshadow Primer Potions hit shelves on April 15th with the Urban Decay Summer 2015 Collection. Sad news, as with many products now a days you’ll be seeing a decrease in the size of your Primer Potion when the new packaging hits. The hit goes from 0.37 oz to 0.33 oz! The price does remain the same at $20 ($24 for the Anti-Aging formulation)) but regardless you are getting less product.
Basically you’re looking at the same formulation but a slightly new version of Sin which is called Minor Sin and also the newly launched Enigma which was launched with the Urban Decay the Ultraviolet Edge Program.
Urban Decay Primer Potion was created to keep eyeshadow from creasing and fading while keeping colors vibrant and fresh. In this aspect, the formulas have always excelled as one of the best eyeshadow primers I’ve ever had the pleasure of using. I am not a Too Faced Shadow Insurance kinda gal. I’ve always preferred Primer Potion over it. The formula has undergone change as far as I’m concerned. It’s a little less thick, more slick, less dry, and has more of a emollient feel to it. That hasn’t changed with the new packaging and it pretty much stays the same here. I still personally prefer the old formula from way back when.
The new packaging does bring into a fact a new doe foot applicator. The applicator is quite large and covers a good deal of space on your lid. Of course, the needle nose packaging did offer you a more customized option to use as little or as much primer as you wanted plus gave you more control over placement using your fingers. I don’t mind the new applicator in the least to be honest and feel like it makes things a bit easier for application. I can just swipe on and cover my entire lid and blend out with my finger.
Urban Decay Eyeshadow Primer Potion Swatches (Minor Sin, Original, Anti-Aging, Eden)
Urban Decay Minor Sin Eyeshadow Primer Potion
Urban Decay Original Eyeshadow Primer Potion
Urban Decay Eden Eyeshadow Primer Potion
Urban Decay Anti-Aging Eyeshadow Primer Potion
As I mentioned above the formula has changed for me though! I felt like the old formula was a touch drier. The newer, slick texture seems to not quite set well for me and I end up with creasing at around hour six where as before my shadow would be set for the long, hard day without a hiccup. I will say Enigma does prove to be the exception to that rule.
The original formula as well as the anti-aging formula are both transparent where as the new Minor Sin (it’s now a more sheerer shade of champagne shimmer if you were wondering) shade can be used to highlight or intensify shades and the same holds true for Eden and Enigma however, both Eden and Enigma are actually really great for use as a lid concealer of sorts as they both brighten up your eye area and will offer an excellent solid color to intensify shades for a vibrant finish.
Speaking of Enigma, it still remains a limited edition shade unfortunately so grab it while you can as this is a beautiful neutral matte!
Urban Decay Enigma Eyeshadow Primer Potion
Urban Decay Enigma Eyeshadow Primer Potion Swatches
The new tube also features a cute bedazzled cap! So if you’re looking for the cute in your packaging that’s where you’ll get a little something, something!
Whether you’re a fan of Urban Decay Primer Potion or not you can’t deny they are a popular commodity in the makeup world and loved by many!
Do you use Urban Decay Eyeshadow Primer Potion?
Feel it had a change?
If not Primer Potion what’s your fav shadow primer?