Forever 21, H&M, Topshop, hell even high end stores like Nordstrom and Saks have their very own “makeup brands” but the question are those department store makeup brands worth your time? I mean, let’s be honest, Sephora has their own house brand and you can experience absolutely orgasmic nirvana when they get it right but other times it can be a complete and utter miss to the point you just want to trash the item and never see or hear from it again!
Are department store makeup brands worth your time (and money)?
I think the best experience I’ve had with department store makeup would be Topshop. The Topshop Makeup Collection is really, really well made and has excellent quality to back it up. The lipstick are as good as any high end makeup brand out there and pigment? Crazy pigmented to say the least. I think what ruins and kills some of the buzz behind Topshop makeup would be stores like H&M and Forever 21 who put out really juvenile and poor quality beauty and makeup products. If you’ve had experiences with both those stores some of your prejudices may surface when presented with makeup from other department stores, such as, say, Topshop.
You might have a moment where you mentally roll your eyes and think, “Oh no not another department store brand!” and skip over it. I know I’ve had those moments because hey, sometimes you get burnt and you’re wary to try again!
I’ve had hit and miss moments with Forever 21 but I’ll readily admit while cute the offerings from the Forever 21 makeup and beauty range are in no way quality pieces. Ulta is another hit or miss experience as is Sephora.
Consistency, I think my best record is with Topshop and Sephora though as I’ve had more hits than misses with both.
How do you feel about department store makeup brands?
Are they worth your time?