May 27, 2015

Maybelline Purposeful Mauve Color Sensational Lipstick Review & Swatches

Maybelline Puposeful Mauve Color Sensational Lipcolor

Maybelline Purposeful Mauve Color Sensational Lipstick is one of several limited edition shades that launched with the Maybelline Queen of New York 100 Years Collection for Summer 2015.

I admit to having the worst love hate relationship with Maybelline Color Sensational Lipcolor in all of makeup history. I love the budget friendly price, I love the fact I can get it in 100’s of shades, I love the packaging, but…the formula isn’t quite as great as one would hope for!

Am I alone?

It always feels unnatural on my lips. Kinda heavy! And in the barrel the lipsticks look crazy glossy and shiny but once I apply they are kinda sadly lackluster….! Sigh….! But I have made my piece with this formula and on some levels I like and enjoy it. And yes, I continue to purchase new shades because perosnally I really think Maybelline does a super job with the shades they release in the Color Sensational Lipstick line. I just wish they’d focus a little more on creating a formula that was a bit more hydrating and even a touch shiner.

Maybelline Purposeful Mauve Color Sensational Lipstick

Maybelline Purposeful Mauve Color Sensational Lipstick

Maybelline 100 Years Color Sensational Lipstick swatches12

Maybelline 100 Years Color Sensational Lipstick Swatches (Strike a Rose, Purposeful Mauve, Magenta-Bulous)

These limited edition shades celebrate 100 Years of Maybelline and come housed in limited edition packaging that features a New York cityscape.

Maybelline Purposeful Mauve Color Sensational Lipstick is not mauve!? And that’s fine by me as I don’t really love the shade mauve anyway! This is a rather delight natural rosy beige! It’s a nice nude, natural shade on my lips.

For those sensitive those does have a sort of play doh flavor and fragrance that isn’t particularly pleasant but it disappears soon enough. I find the texture a bit on the dry side but it does have some creaminess to it with a satin finish. I find the Color Sensational Lipstick formula seems to vary from shade to shade and Purposeful Mauve is one of the shades that is a miss in the formula department but a hit in the shade department as it is a delightful color! It wears for around four hours on me but feels somewhat flaky as the wear progresses. It applies ok but has a little bit of a drag during application. It is fairly smooth once in place and provides fairly nice pigmentation.

Maybelline Purposeful Mauve Color Sensational Lipstick has some worth to it. The limited edition factor and the color selection make it a nice pick but this might not factor into your purchase when considering the poor formula. I just didn’t really like the texture on this particular shade but I don’t regret the purchase as a little gloss will give it a better wear. But as I always say, you shouldn’t need gloss to doctor up a formula ya know?

Maybelline Purposeful Mauve Color Sensational Lipstick1

Maybelline Purposeful Mauve Color Sensational Lipstick is available in drugstores now for a limited time.

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • MythKitty

    This immediately reminded me of Lancome’s Color Design lipstick in the shade Love It. Too bad it’s drying or I would definitely pick it up. From the swatches, it appears to be a “my lips but better” color for me, so having a dupe of the Lancome lipstick would have been nice. Would applying a moisturizing balm first help compensate for the dryness, or would that alter the wear of the product too much?

    • Isabella Muse

      You can def add a little balm under it, that might help! or gloss over it is always my way to get things a little smoother 🙂

  • danadoo

    I really love these type of shades, it’s jhst such a bummer that the formula is unpleasant. I have a big box that’s filled to the brim with lipsticks that don’t want to cooperate and i really don’t need another one to add to the bunch. It amazes me how many truly crappy formulas are out there..you’d think that it wouldn’t be THAT hard to get it right! I’m wondering, in your opinion, what’s the best formula out there?

    • Isabella Muse

      I tend to take my photos in the same way everyday Tatiana. I’m not much of a photographer to be honest but I try! 🙂

  • Heidi

    I have the Purposeful Mauve, too. I wish it was touch darker or rosier, but it is a pretty color. I agree the formula isn’t ideal, and I really don’t care for the scent. It does fade, but it’s got impact at first.

    Does the Magenta-bulous have a bit of blue shimmer to it? One of those LE 100-year ones was vibrant magenta and looked like it might have a touch of shimmer to it. I normally don’t like that kind of sheen, but I’m crazy for fuschia and plum shades lately, especially if they have a hint of blue shimmer.

    • Isabella Muse

      I haven’t tried that one yet but it does look like a bit of shimmer, it almost reflects like a duochrome Heidi! It’s nice! I’ll let you know as soon as I tried it 🙂

  • Holly

    Do you think E.L.F. Moisturizing Lipstick in Ravishing Rose is a better choice? I am putting together makeup kit for a friend who is inexperienced and I think Purposeful Mauve would be a great color for her but if the formula feels heavy at all she won’t wear it.

    • Isabella Muse

      Not sure, I don’t have that shade to compare Holly!

  • Genevieve

    Generally I love the formula for the Maybelline Colour Sensational lipsticks and I have purchased a few (lots)…..
    These colours are not for me – too pinkish, but I would love it if they sent Untainted Spice to Australia (we only get about half of the range – why? No idea).

  • Tran

    I have great passion for this kind of color. Can you recommend more lipsticks with this color, please <3 I'd love to know the line and the name of the shade as well, thanks you guy so much <33333333333

  • Flo

    You described this color and formula (“Purposeful Mauve”) perfectly! I have this same l/s, and it’s not the “usual” Maybelline ColorSensational scent and creamy wear. It drags, but the color is very pretty! I wish they would take this same color, rename it, add it to the Buffs collection with the original formula. It is not mauve!!

    • Isabella Muse

      I agree! So not mauve Flo! 🙂 That would be nice if they added it as a perm part of the Buffs Collection!

  • Ayman

    I really like Purposeful Mauve. I went to Shoppers Drug Mart the other day and spotted this shade but couldn’t buy it right then. When I went there next time , it was gone 🙁