The Too Faced Love Passionately Pretty Eyeshadow Palette aka the Too Faced Love Eyeshadow Palette ($49) is a new permanent eyeshadow palette that launched with the Too Faced Fall 2015 Makeup Collection that contains fifteen gorgeous shades of eyeshadow, a how to get the look guide, and a Perfect Eyes Eye Liner all housed in a pretty little compact.
Funny thing, the Too Faced Love Eyeshadow Palette isn’t the first “Love” Palette that the brand launched. A few years ago, Sephora had a 500 point perk from Too Faced that was in fact, called the Love Palette. It contained eyeshadows from the Too Faced Smoky, Naked, Natural, and Soft & Sexy Eyeshadow Palettes!
Of course, the new Too Faced Love Eyeshadow Palette is way nicer! But I thought it was interesting that they recycled the name!
Let’s take a look!
The Too Faced Love Eyeshadow Palette comes with 12 shades of shadows broken up into three different looks with a range of shades in shimmer, pearl, and matte finishes. It was created with a slurry powder technology that gives the shadows a smooth, velvety texture. For me, this is a dream palette because it basically embraces everything I love about Japanese and Korean eyeshadow formulas. If you liked the Too Faced The Return of the Sexy Eyeshadow Palette it’s a given you’ll adore the Love Eyeshadow Palette. However, if you disliked the texture of the shadows in that palette, well, I’d avoid the Love Eyeshadow Palette. If you’re a lover of Japanese eyeshadows from brands like KATE or Majolica Majorca it’s a given you’ll adore the Love Eyeshadow Palette.
Japanese brand, KATE Crystallise Quartz Eyeshadow
They call the “slurry technology” a liquid powder and that’s fairly accurate as the eyeshadows have a hybrid texture that feels like a cream yet applies like a powder. If you’re a bit of a foodie (or a construction worker) you’re likely familiar with the term slurry. It’s just the effect of a liquid mixture that has finer particles of powder giving the appearance and texture of a creamier, thicker consistency. A slurry is sometimes created using flour or another ingredient to thicken sauces when cooking. It sounds unusual to reference a slurry and eyeshadow but I understand the concept Too Faced is going for here.
I love the textures on these shades. They are thinner with a smooth creaminess and a pretty shimmery finish (aside from the mattes that is). Too many times I’m faced with very frosty eyeshadows from Too Faced but these have a very pretty shimmer but not a ton of frost which I’m all about. Although I will say some of the pearl finish shades did have a bit of frostiness to them. I was disappointed slightly with the mattes. There aren’t many to be had here as the palette is mostly made up of shimmer shades and you’re getting about four mattes total. These are a little drier in consistency and applied a bit patchy on my eyes. The other shades were perfect but were quite powdery (as you can see that below in the first photo!) and did have a good deal of fall out during application. The formula is a lot different from past palettes you may own from Too Faced which personally I like because things can get repetitive so it’s nice to try something new.
Too Faced Love Eyeshadow Palette Swatches (Sweetie Pie, Romance, Smitten, Passion, Obsessed)
Too Faced Love Eyeshadow Palette Swatches (Amorous, Adore, Cherish, Dearest, Desire)
Too Faced Love Eyeshadow Palette Swatches (Devotion, Darling, Puppy Love, Everlasting, XOXO)
The palette is a sturdy black plastic compact with a postcard or love letter face plate covered by a clear plastic sheet. It’s cute and has a bit of a Parisian, “romance is in the air” theme about it. I’m surprised they didn’t wait for Spring to release this as although the colors in the palette are warmer the actual design feels very Spring-like to me. Inside you’ll find a mirror with a tiny pocket that holds three look cards that give instructions to create six total looks. The 15 eyeshadows are broken into three different selections featuring five shades each. If you’re familiar at all with Japanese brands I’m sure the cute heart design might remind you of Lavshuca (as seen in the below images).
Lavshuca Eyeshadow Palettes and Blush
I did an article recently on Japanese and Korean brands influencing US makeup and skincare brands in a major way and as you can see Too Faced was strongly influenced by Japanese makeup brands when creating this palette.
Also inside the palette you’ll find a full size Too Faced Perfect Eyes Waterproof Eyeliner in Perfect Black. It has a matching packaging design like the palette! I love these pencils as they are super creamy, apply easily. and wear quite well on my waterline.
I started my blog in 2007 and at that time I was all about Japanese makeup. It’s taken that long for the US market to catch up to the Asian one and I’m happy to see how it has and is influencing brands here in the US that I know, love, use, and collect. I don’t think the Too Faced Love Eyeshadow Palette is going to be a hit for everyone as some people might not love the texture of these shades but personally I thought it was great! If you’ve heard me or other beauty bloggers talk about the joys of Asian makeup and you’ve always wanted to try it for yourself, now is your chance because this palette embraces the formula beautifully well. The mattes were a bit disappointing but all in all these creamy shades of shadow are gorgeous!
Own it already?
Do share your thoughts on the palette’s performance!