Starting this August Missha is now sold at Bed, Bath, and Beyond as well as Harmons and Face Values Discount Health and Beauty stores. HOW amazing is it that a Korean brand is now sold in a US drugstore!? I feel like the Eastern market is really dominating the Western one lately with many brands like Tony Moly, Dr Jart, Too Cool for School and many, many others popping up at stores like Sephora, Urban Outfitters, and other locations!
And now Missha sold at Bed, Bath, and Beyond and Harmons? That’s the best news every! I look forward to seeing how Fall pans out and into Winter as I have a feeling K-Beauty is going to dominate strong! As a blogger that’s been blogging Japanese, Chinese, Korean, and many other Asian brands for several years now I find this evolution very, very, very exciting!