How darling is the It Cosmetics Love is the Foundation Brush ($30)? This cute, sweet heart shaped brush takes on a very serious cause as the It Cosmetics Love is the Foundation Brush was created with Breast Cancer Awareness Month in mind. The lovely thing about the It Cosmetics Love is the Foundation Brush is the fact that with each purchase of the brush It Cosmetics will donate a brush to America Cancer Society’s Look Good Feel Better Program which helps women face the effects of cancer treatments with confidence. To date It Cosmetics has donated over 10 million dollars in products to this cause!
“I wanted a brush that inspires all women to be their most beautiful and to feel their most beautiful,” says co-founder and CEO, Jamie Kern Lima. “The Love is the Foundation brush helps others improve their confidence, look good and feel better, too.”
Take a look!
The It Cosmetics Love is the Foundation is available exclusively at Ulta. Sadly, the brush has sold out online but do check your local stores to get your hand on it.
This comes with special metallic pink handle and a unique heart shaped brush design. At first glance I thought how cute the brush was but was a bit worried that the heart shape wouldn’t be practical for face use. But it works great at hugging the contours of your face to either apply liquids, creams, or powders. As with all It Cosmetics Makeup Brushes this has super soft bristles that are dense enough to buff and gently work foundation into your skin for a flawless finish. In most cases foundation is the culprit behind flawlessness but when you’re using tools like It Cosmetics Brushes, well, it sometimes feel like these brushes can make even the crummiest foundation into a flawless masterpiece on your face. The bristles are just so fab for buffing on product and giving it a natural, flawless finish on skin.
But that heart design…
Yes, I admit, the real draw here is the heart shape. It’s such a unique take on a makeup brush and something I’ve never had the pleasure of seeing before. How cute would it be if they did some eyeshadow brushes like this!? Is it possible? One can hope!
Not only is the brush unique but the cause that Jamie and It Cosmetics’ is donating to is also very different and special. Most brands donate a small amount of the value of a brush to a certain organization but It Cosmetics actually donates a makeup brush to the cause. I love that. Because I really do believe all women (and men) deserve to feel beautiful. There’s so much hate in the world, so much sorrow…getting a little joy from makeup and beauty is totally a good thing as far as I’m concerned 🙂
Get your It Cosmetics Love is the Foundation Brush at Ulta for a limited time.
I hope you’ll love it as much as I do!
Own it already?
Do share your thoughts!
Available now at ulta.com.