Maybelline Vivid Matte Liquid Lipstick by Color Sensational ($7.99) is range of permanent matte liquid lipsticks available in ten shades that’s launching with the Maybelline Spring 2016 Collection.
Someone got the memo that I hate matte lipsticks and that’s basically how Maybelline Color Sensational Vivid Matte Liquid Lipsticks and Revlon Ultra HD Matte Lipcolor came about.
Both Maybelline and Revlon have successfully create two matte liquid lipsticks that are comfortable to wear, look amazing, and have incredible wear and color without feeling dry or tight. Bless be! My makeup prayers have been answered.
Early this November we were treated to Revlon Ultra HD Matte Lipcolor which had an early head start for Spring 2016. Now Maybelline Vivid Matte Liquid has launched in 10 gorgeous shades as well and I for one can’t get enough of these newfangled matte liquid lipsticks!
Maybelline Vivid Matte Liquid comes in a square tube that pays home to 0.26 oz of lipstick with a flat sponge applicator that saturates well with color. If you’re comparing Revlon’s version to Maybelline’s I’d say Revlon’s packaging is a little more interesting but also a lot more bulkier plus smaller at 0.2 oz at around the same $7.99 price tag. These also lack the strong taste and flavor that Revlon’s version has. I didn’t really detect a flavor but they do have a sort of unusual fragrance out of the tube.
I think both are very similar in formula but Maybelline’s version is a little less of a gel-like consistency and more velvety with less shine versus Revlon’s version which has a gel-like consistency and a creamy thickness with shine. Both formulas hug lips and move with lips in a way that the color never feels dry, tight, or uncomfortable.
Maybelline’s formula is thick, creamy, and applies with a soft, velvety glide on lips. I never felt like color fell into my natural lip lines and the color always looked fresh, smooth, and even from start to finish. The formula wraps lips up in a cushy little hug but isn’t as balmy as Revlon’s version yet still managed to feel lightly hydrating without that tighter, drier matte feel. I’d say the formula was very much a hybrid that had the color of a lipstick but the formula of a creamier, velvety gloss. I didn’t get the shine factor here that I did with Revlon’s version so these had more of a truer matte finish but still had a very lightweight, comfortable feel on lips. I get about four to five hours of wear and the color remains very fresh and even without cracking or migrating. Pigmentation is perfect and applies opaque on a single layer but never sets dry so you can build or reapply easily.
I’m liking the reinvention of matte liquid lipsticks I’m seeing at the drugstores lately. They make mattes way more wearable in my opinion and particularly great for those of us with drier lips that feel like mattes suck the moisture from our lips. Maybelline Vivid Matte Liquid delievers intense color with a traditional matte finish but not a traditional matte formula. This formula is easier to apply, easier to wear, and looks incredible without ever feeling heavy or dry!
Well done Maybelline.
Maybelline Vivid Matte Liquid are launching now at drugstores or online at drugstore.com.