H&M Eyeliner ($5.99) released earlier last Fall in a gorgeous array of 15 shade selections. So far H&M’s new makeup collection has proven itself as being inexpensive and quite good! This is such a rarity with department store makeup brands as many times the formulas are just a hot mess.
But H&M re-branded, re-formulated, and relaunched its entire makeup collection for Fall 2015 and in doing so created some very nice, affordable makeup products that actually have a formula worth trying out.
I recently picked up H&M Eyeliner in Goldie Luxe and was quite pleased with, because hey, six buck eyeliner that’s actually creamy? I’m all in! I haven’t tried any of the basic shades like black or brown but Goldie Luxe had a subtle, metallic finish that added a dash and a flash of gold to my lash lines with a nice creamy consistency that glides on easily without tugging or skipping. It wore on my drier eyes just fine without smearing or flaking.
And did I mention it was only six bucks?! L’Oreal Infallible Silkissime Eyeliner in Gold does have a richer color pay off if you’re looking for stronger gold but Goldie Luxe isn’t half bad for the price and gives a nice little glint of gold on the lash line with a metallic finish.
I will definitely pick up a few more shades of H&M Eyeliner.
P.S. Have you tried their lipsticks?
Available now at H&M stores or online at hm.com.