You prime before makeup right? So why not prime before applying a mask! That’s the idea behind the new Origins Maskimizer Skin-Optimizing Mask Primer ($22)! This preps and primes not prior to makeup application but prior to apply a facial mask.
Apparently the formula will optimize your mask that follows by allowing it to spread more easily and also by hydrating skin and making it smoother for your mask to absorb more easily.
So prepping prior to mask is totally a thing now courtesy the new Origins Maskimizer Skin-Optimizing Mask Primer!
Count me curious!
Get it now at Sephora.com.