H&M Beauty High Impact Eye Color Eyeshadow ($6.99) was released in a huge range of colors earlier last Fall when H&M relaunched their makeup collection in stores. Thus far H&M has not disappointed in terms of quality and formula when it comes to their very budget friendly line of color cosmetics, just try their gorgeous lipstick as proof!
Recently, I decided I’d explore their High Impact Eye Color because, well, high impact anything sounds good to me!
H&M Beauty High Impact Eye Color comes housed in a 0.07 oz plastic circular compact with a mirrored gold face plate that has a window to view the color inside. It’s pretty simple packaging and I’m not a big fan of it since it reminds me of Milani’s packaging (which I dislike) and it tends to scratch up and collect fingerprints like a magnet.
I only tried one shades which was Palm Springs but from what I’ve seen from it I can honestly say I’d consider trying more. I wouldn’t say these are a mind blowing, awe aspiring eyeshadow formula but for quickie eyeshadow looks they prove a nice little shadow to have around. I find the formula very, very soft and it does kick up a good deal of powdery when a brush is swirled into it. It also had a bit of fall out on my cheeks during application.
Palm Springs is a sandy dirty gold with gold micro shimmer that had fair pigmentation. The color is ideal for no nonsense looks and applies very easily as I said above. Honestly, if all the shades have this super soft silky consistency I’d be quite fine with that! I do think they are an eyeshadow formula that won’t play well with others as the softer texture might prove a pain to blend out with other shades as you’re either going to blend them completely away or you’ll end up with muddiness.
All in all H&M Beauty High Impact Eye Color are great for simple, quick looks but these aren’t going to appease lovers of super pigmented eyeshadow. I liked them but wouldn’t say the name lives up to the formula however, as I get older I appreciate more simple eye looks and this formula seems to deliver it easily enough!
H&M Beauty High Impact Eye Color is available now in stores or at hm.com.