Color correcting, contouring, strobing, matte lipsticks, there are a lot of ongoing, no end in sight makeup and beauty trends that seem to have had a longer shelf life than other makeup trends I’ve seen in the past.
I find makeup trends tend to have a shelf life of around three to six months or if you’re lucky you might see that extended by perhaps a year. But it seems nowadays makeup trends are becoming too pushy, too aggressive, and they seem to have longer shelf lives to a point they actually start becoming annoying.
Early in 2015, the makeup world was bit by the contouring and highlighting bug. Fast forward to over a year later and were still infected with the bite from that bug! Strobing, contouring, there’s no end to this beauty trend in site and I only see it becoming bigger as the warmer weather sets in. Already many, many brands are pushing bronzers and highlighters for the Summer months and insisting upon “getting your strobe on”.
One of the more aggressive trends I’ve seen hit in a while would be color correcting. Typically makeup trends have a slow boil. In my experience, one brand will release a certain product, finish, or formula and slowly other brands begin to add fuel to the fire by releasing their own variation of the trending product. Not with color corrector! Color corrector hit hard and fast with brands releasing a slew of different primers, creams, and palettes to correct, conceal, brighten, and erase imperfections. It wasn’t like Lancome decided, hey, let’s release our Color Correcting Primer Miracle Cushion with maybe MAC later down the road releasing their own variation or take on color correcting. Nope, this one came hard and fast with Lancome, Becca, Cover FX, Tarte, and Urban Decay, Stila, and many others consecutively launch their own color correcting products.
Am I the only one that feels like makeup trends are becoming a little too pushy lately? And perhaps having longer shelf lives? I just so over contouring and anytime I see it I’m mentally rolling my eyes particularly on youTube where it is discussed to death!
Do your share your thoughts on the topic!