Wet n Wild Lash Primer ($4.99) or Wet n Wild Photofocus Lash Primer (call it what you will) is a new mascara primer and base to aids your mascara in building volume and length. Mascara primer is a funny little demon as I like the way it works but I always forget to use it.
At $4.99 I thought I wasn’t splurging too much to give Wet n Wild Lash Primer a little try out so I wouldn’t feel too guilty it I forgot to use it!
Wet n Wild has been repackaging and reintroducing several products for Spring 2016 including their ColorIcon Blushes. A lot of the new packaging is due to the fact that Fergie is no longer the brand ambassador so lots of the “new” items had to be revamped to drop her name. I use the term new very lightly as many items are just a relaunch with new packaging or in the case of the Coloricon Blush a new formulation.
I’m mentioning this because I’m unsure if Wet n Wild Photofocus Lash Primer is new or just repackaged. I personally have tried the Photofocus Eyeshaow Primer myself but never tried the Lash Primer nor recall seeing it so feel free to correct me if it isn’t new. Like many of you I’m waiting for a relaunch of Wet n Wild Come Correct Celebrity Concealer, hopefully we’ll see that arrive for Summer 2016 (fingers crossed!).
Don’t bother wasting your $5 on this primer as personally I think it adds nothing to my look when using it. Lash primers are great for not only adding a boost of length to your look but most importantly they are great for volume. If your mascara isn’t quite getting the job done right, lash primer is always a nice way to boast up any formula. However, Wet n Wild’s formula just doesn’t cut it. This is apparently a blend of waxes that condition lashes as well as strengthen them while adding volume and length when used in conjunction with mascara. Personally I felt like I wasn’t applying anything at all on my lashes. That’s a good thing, as hey, it didn’t weight my lashes at all. However, it also didn’t add any length or volume as promised. It didn’t interfere with the application of my mascara (some primers will make mascara application clumpy) which is a good thing but it also didn’t really do anything either.
You might see a little conditioning action here but length and volume? No way.
Wet n Wild Lash Primer is launching now at drugstores or get it online at CVS.com (Wet n Wild is Buy 1, Get 1 Free on their site!).