The It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette ($28) is a new Spring 2016 eyeshadow palette that contains six shades of It Cosmetics Matte Eyeshadow. If you already own and love the It Cosmetics Naturally Pretty Must-Have Eye Set you likely felt this was a very similar palette as they do look very much the same. However, the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette doesn’t contain any of the shades that appear in that set.
It Cosmetics has three larger palettes that have launch which include 15 shades each and one smaller seven shade palette that launched, actually two now if you count this new palette. Across all those palettes you’ll find variations of the shades included in the It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette so unless you’re looking for a travel-friendly palette you might not necessarily need this palette as an It Girl. However, if you aren’t yet a fan of It Cosmetics or if you’re just starting to get into matte eyeshadows, this is a nice way to introduce yourself to both. Especially since It Cosmetics does some very, very good mattes with soft, silky consistencies that are very easy to apply, blend, and wear.
As I said above think of the It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette as a little travel sized version of the larger It Palettes. This holds six matte eyeshadows and one Transforming Hello Light shade that softens the shades of the palette and gives them a satiny finish.
As I said, this palette contains variations of shades already included in past palettes. This is particularly the case with the lighter colors which are very easy to dupe across all of It Cosmetics past palettes if you have them. Lighter shades do dominate this palette which I thought hindered the palette slightly. I’m a girl that likes stronger shades as lighter creams and beiges tend to drown my look at. This isn’t to say they are great shades for highlighting especially around the highbrow. However, I don’t need nor want an entire palette filled with creamier shades of white and beige and this palette does lean on those shades heavily. There is nice silky brown here as well as a navy blue, but they don’t make up for the fact that the palette contains so many sheerer shades. On that note, I will say cooler skin tones might find this palette an ideal pick. The Transforming Hello Light shade can be used to lighten colors and to give them more of a satiny finish versus a matte. I’ve always used the Transforming shade in past palettes as a way to soften darker colors but in this case, it doesn’t necessarily work since many of the colors are already light.
The consistency of the shades is, as always, a pleasure to use. It Cosmetics excels at creating soft, silky mattes that are easy to apply and blend. They are probably one of my favorite matte shadow formulas.
One thing to take note is over the Holidays the It Cosmetics Naturally Pretty Must-Have Eye Set was $28 and also included a Hello Lashes Mascara. I’m sad to say the It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is also $28 but does not include the deluxe size mascara.
It Girls and Guys might not necessarily need the It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette in my opinion. It’s a lot of repeat shades, and also, the variety of shades sorely lacking here. However, those who haven’t tried It Cosmetics this would be a nice introduction or those with a cooler skin tone might enjoy this palette.
The It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette are available now at Ulta.com.