In Korean and Japan, skincare created exclusively for men is wildly popular. Not to say we don’t focus on men’s skincare in the US but I don’t think it is as popular as it is in Asia.
Maybe dudes from the US just aren’t as interested as taking care of their skin as Asian men are?! Who knows but men’s skincare isn’t really as common place here in the US as it is in Asia.
Philosophy obviously aims to change that with the introduction of The Microdelivery for Men. Shaving daily can produce ingrown hairs as well as dryness so this new face and body scrub (note that they make a multitasking formula because you know men can’t be arsed to use two different products! That might blew the mind of some manly men out there!) gently buffs away rough, dry skin and tones to prevent ingrown hairs and even out the texture of skin for a smooth, softened finish.
It also works as a pre-shave primer to give your guy a soft, smooth shave!
Philosophy The Microdelivery for Men is available exclusively online at Ulta.com.