It Cosmetics is coming to Sephora and Sephora.com shortly! Yup, that’s right It Cosmetics will now be sold at Sephora! This is both exciting and scary to me.
I’m a big fan of It Cosmetics as you already know! I think into Sephora can opening a lot of doors for the brand as they’ll likely be bringing out some exclusive brush sets, possibly makeup sets, and more. Thus far Confidence in a Cream and 3-in-1 Makeup Melting Cleansing Balm are the only two It Cosmetics skin care offerings the brand offers but with the move to Sephora, from my understanding, they’ll be concentrating a little more on their skin care.
This move to Sephora does not mean they won’t still be offered at Ulta as well. The brand moved into Ulta in 2014 or so with an entire range of It Cosmetics for Ulta Makeup Brushes. I think with the move to Sephora you might see a more interesting round of products but the prices might potentially be higher as well considering this has been the case with many inexpensive brands that have started to selling at Sephora such as Soap & Glory. I’m hoping that won’t be the case for It!
So yeah, this one is a double-edged sword. I’m excited to see It Cosmetics at Sephora but worried the prices might be raised a bit. Either way though, It is a brand worth indulging it so if I have to pay a bit more to get, I’m doubtful I’ll be bothered too much
What do you think of It Cosmetics being sold at Sephora?