One of the trends in the makeup world at the moment is brand’s that do their own swatches. Tarte likes to take to youTube and swatch their new collections with a bit of music in the background, Colourpop posts images of all of their swatch collections on light, medium, and dark skin tones, and a slew of other brand’s are also take to showcasing their own swatches across social media outlets such as Instagram, Snapchat, Twitter, and more!
This can helpful in some cases. I know I’m not the best photographer in the world and I realize how difficult it is to get true to life swatches that represent a shade well. Brand’s utilize professional photographers to take their photos which means you might just be getting a better swatch from them than you ever could from me. Mind you, I am not talking about promo images as we all know how grossly wrong those are!
But personally, I think you can get some of the best swatches of your life from many, many makeup blogs out there (my own excluded since as I said I’m not really the best photographer in the world).
I decided to write this post though because I laughed recently when I came across Lancome Juicy Shaker swatches and it quickly made me realize how much I appreciate some of my favorite blogs for their swatches.
What do you think?
I did a review on Lancome Juicy Shakers recently and I enjoyed them but didn’t love them. They are lightly hydrating, sheerer in pigment, and they tend wear away very fast.
I’m not really sure how Lancome swatched these but the above photo from Nordstrom.com looks like lipstick swatches not Juicy Shakers. In this case, a brand swatching their own makeup might not be so helpful because I don’t think I could get this color pay off from a Juicy Shaker unless I poured an entire bottle on my arm!
I think I sometimes you can find brand swatches a bit helpful but in most cases they are heavy swatchers which means things can become inaccurate quickly.
Do you think brand swatches are helpful or do you prefer blog swatches?
I think I’ll stick with blogs myself!