Update: Too Faced Fall 2016 launches today at toofaced.com.
Jerrod Blandino, Too Faced’s co-founder, is one of the makeup and beauty accounts I recently recommended you follow on Instagram. He’s already leaking Too Faced Fall 2016 info so there you go, reason enough for a follow right? 🙂
As you know already, Korean makeup and beauty are trending hard in the US. I have hope it isn’t a passing trend but a lasting one like contouring and highlighting which doesn’t want to go away like evers.
I mention this because it feels like the Too Faced Fall 2016 actually has a kawaii vibe going on which is more Japanese than Korean so, perhaps, we’ll see some Japanese influence for Fall 2016. Kawaii or cute is not only a marketing tool in Japan but also a prominent part of the culture. It’s something that has infiltrated every aspect of Japanese culture including clothes, food, even signs on the street. I do think in regards to makeup and beauty, Korea does have a more cuter aspect to some of their brands but the kawaii culture itself brings to mind my love of Japan.
Some of that trickles into the new Too Faced Totally Cute Palette and Too Faced Sketch Marker Liquid Art Eyeliners releasing in June as an early Fall 2016 launch.
Take a look!
I’m not sure of Too Faced’s demographic with the Totally Cute Palette. Are they trying to garner the interest of tweens? Teens? All of us that love cute packaging? The palette is a blank pink canvas and it comes with stickers that you can use to customize it. I have to admit I love cute packaging but I thought this was a LITTLE juvenile. I’m not sure I really care to “decorate” my own palette. On some levels the Sweet Peach Palette had a touch of kawaii to it with it’s little smiling peach character located on the back of the packaging box. It makes you wonder how far Too Faced is going to go with this theme. I mean I love cute but maybe, just maybe, the Totally Cute Palette is a bit kitschy.
The Too Faced Sketch Marker Liquid Art Eyeliners look exactly like magic markers. I remember as a tween (and yeah, as an adult) I was mildly obsessed with stationary. I think a lot of people are obsessed with stationary even if they don’t want to admit it. Cute or kawaii stationary is a staple in Japan so again, I feel like Too Faced was a bit influenced by the Japanese culture when releasing these.
❤️💛💚💙💜 GIVEAWAY ALERT! 💜💙💚💛❤️ Guess what kittens? I'm giving you the chance to win ALL 12 of my not-yet-released Sketch Marker Liquid Art Eyeliners before they launch! Follow the link in my bio to watch the Fall 2016 Collection sneaky peek video on YouTube! Just check out the description of the video to find out how to win. Love ya boo! #tfsketchmarker #toofaced
What do you think?
Do you like these new items?
Will you be indulging?
Do you feel like maybe they have a little Japanese influence to them?
Apparently these will release as soon as the first week of June at toofaced.com.