The limited edition It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette ($42) is a new 12 shade eyeshadow palette that launched today at Ulta.com. I told you about this little eyeshadow palette yesterday and was supposed to arrive in August but good news, it came a little earlier!
The It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette is a new take on the Naturally Pretty Palettes we’ve seen from It in the past. They loaded this up with 6 eyeshadows shades, 3 eyeliners, and 3 of the new Superhero Eye Foundation Eyeshadows that correct, neutralize and smooth lids. These new Eye Foundation shades can be used in a variety ways including wearing them all their own as a natural color wash.
Let’s take a look!
As you can see the It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette is a huge change from the normal It Cosmetics Eyeshadow Palettes we know and love. This palette comes housed in a rather slick and sexy hourglass shaped black compact. Inside you’ll find a generously sized mirror with Jamie’s signature and the words, “You’re a #RealSuperhero!” written on the mirror in pink.
The palette is arranged considerably different compared to past It Cosmetics Palette and also contains 2 shades less than we normally get for the same $42 price tag. The eyeshadows are smaller as well at 0.031 oz for nine of the shades and 0.086 oz for three of the shades versus 14 shades at 0.064 oz in the original Naturally Pretty Palettes.
As I said above the palette is arranged a little different compared to past palettes and is broken up into four different categories. First you have three different shades of Superhero Eye Foundation which can be used as a highlighter, color wash, eye primer, or worn alone for a natural look. Two of these shades are matte and one has a satiny velvet texture. The Eye Foundation formula takes the place of the single Transforming Shade that It typically includes in their eyeshadow palettes. I thought the two matte shades were denser than typically It Cosmetics eyeshadow formula but still blended easily. The satin shade was soft but slightly crumbly and also blended fairly easily. All three shades are sheerer shade that are best for highlighting.
The next two categories are the eyeshadow shades which are broken up into trios called Superhero Nudes and Superhero Neutrals. This selection of shades is made up of two mattes (starting from the left hand side of the palette) and the rest are satins. All six of the shades had sheer yet buildable color with a soft, easy to blend texture. The satins were particularly soft and smooth with a velvety texture. Again, this formula is considerably different compared to the silky mattes in the Naturally Pretty Palette. The formula is more velvety in comparison.
The last trio of shades are the Superhero Liners which are all matte. These shades were the most dense in the palette. You can use them to accent or use them wet (or dry) to line with. I find the shades are too patchy to apply all over the lid but act great as a contrasting shade or a liner.
The shade range is made up of a variety of colors that are both warmer and cooler. Some of the colors won’t work for every single tone particularly the Eye Foundation and Superhero Nude shade selection as they could potentially look pasty on a darker skin tone. I think the palette will be a big hit with fine lined, drier aging eyes because the colors are so soft and easy to blend. This isn’t an Urban Decay nor a Too Faced Palette. It’s not going to wow you with intense pigmentation. But if you like softer, easy to apply eyeshadow shades you should get on fine with this range of colors.
The It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette is a great pick up if you like softer eye looks that are natural and pretty. This palette contains some great essential shades for work friendly and evening looks that apply easily and quickly. The shades run sheerer but build easily and look fabulous on my drier, finely lined eyes. If you’re looking for a palette that creates looks easily without a ton of know how this is a great one to pick up as you can create effortless looks in seconds with some of these shades!
The It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette launches shortly at itcosmetics.com and is already at Ulta.com for a limited time.