Great news It Girls and Guys, the new and very, very limited edition It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette is a new eyeshadow palette that launching this August at Ulta.com and itcosmetics.com. This eyeshadow palette is filled with 9 gorgeous shades as well as three Superhero Eye Foundation Eyeshadow shades for a total of 12 brand new shades.
This is a palette like we’ve never seen from It Cosmetics before! I was looking at it yesterday and the formula appears to be reformulated and much more pigmented than the original Eye Transforming Eyeshadow Palettes from the past. According to the brand it is packed with velvety smooth, super intense pigmented shades that contain hydrolyzed collagen, real silk, peptides and antioxidants, and a innovative Superhero Pigment Power Technology for younger-looking lid. The new Superhero Pigment Power Technology provides a super saturated, velvety formula that gives lids a pop of gorgeous color!
And don’t forget the new Superhero Eye Foundation Eyeshadows that act to color correct, neutralize and smooth for perfectly prepped lids! You can wear them alone or as an all over base color to compliment the other shades in the palette.
The palette is separated into four separate categories that include the new Superhero Eye Foundation Eyeshadows, a selection of Superhero Nude shades, a selection of Superhero Neutral shades, and a selection of Superhero Eyeliner shades to complete your look!
I’m terribly excited about this one because my first real introduction to awesome mattes (and loving mattes) would be the It Cosmetics Naturally Pretty Eyeshadow Palette!
I was just saying a few days ago that I hope It Cosmetics introduced something new and here you go something new arrives. And let’s not forget that It Cosmetics launches at Sephora this Fall! I hope to see exciting new things from them when that happens.
Are you excited about the new Superhero Eyeshadow Palette?
Get your hands on the It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette at Ulta.com and ItCosmetics.com for $42.