Remember the Chosungah 22 Dong Gong Minn Jello Color Eyeshadow Palette ($39)? Well, the new Ulta Gel Bounce Eyeshadow Palette might just prove a dupe for that formula!
Chosungah 22 is a Korean brand that recently launched at Sephora and the Dong Gong Minn Jello Color Eyeshadow Palette was one of there interesting. And one of there more disappointing ones according to reviews. The palette contains six eyeshadow shade that have a bouncy cushion, jelly texture (aka a vamped up cream eyeshadow).
Ulta jumps on board with this one as their new Gel Bounce Eyeshadow Palette ($18) contains five shade which also happen to have that unique bouncy jelly texture in a variety of mattes and shimmer finishes just the Chosungah 22 one! Considering Ulta makeup constantly goes on sale, this might be a cool sale grab.
I’m constantly delighted how much Asian makeup is influencing makeup here in the US. There are plenty of new cushion foundations, cushion blushes, as well as skincare picks like essence that US brands are introducing daily to keep up with Asian’s every growing and every changing beauty market. I don’t think we’ll ever quite reach the point of innovation that Japan and Korea are at but I still enjoy seeing the trends that are current in Asia reaching the US market so rapidly versus years later.
What do you think of the Asian makeup and beauty trends that are currently influencing our market?
The Ulta Gel Bounce Eyeshadow Palette are available now at Ulta.com.