Ulta continues to strive to become a better version of Sephora lately. They haven’t quite reached the realms of high end glory that Sephora has but they are well on their way and I’ve been taking notice. Recently, they started carrying Estee Lauder which surprised me plus many Lancome makeup and skincare products are available!
Ulta is working hard to become your one stop beauty shop and here’s how!
Ask anyone if they are an Ulta or a Sephora person and you’ll get mixed replies but the consensus lately seems to be that Ulta is the better of option of the two. Personally, I’m in the gray area and haven’t quite reached a point in my makeup life where I’m willing to give up either one but many beauty addicts will be agree that the Ulta Ultamate Rewards program that gives users points back that have cash value for in store or online use sure does top Sephora’s VIB and Rouge Membership which gives points but no actual cash value but a mere deluxe sample or sometimes an exciting gift set such as the Sephora Marc Jacobs Beauty 1,000 Point Reward. Most will argue that the fact you almost always get a free gift with a fragrance purchase at Ulta makes them the ideal spot for fragrance purchases. And of course, let’s not forget you can purchase both drugstore, mid-range, and a few higher end items at Ulta where as Sephora you cannot. There’s also the fact that Ulta sells brands like Shea Moisture, Catrice, many Korean brands like Goodal, SkinFood, plus many niche brands like Lipstick Queen. are sold at Ulta.
Ulta has also been getting early dibs on releases from Lorac, Too Faced, Tarte, and more lately. Tarte’s new Hrush Palette launched at Ulta first and hasn’t appeared yet at Sephora.
I find Ulta’s evolution refreshing and I’m liking what I see from them lately. They aren’t a replacement for Sephora quite yet in my opinion but they are well on their way to getting there with the introduction of many higher end brands such as Estee Lauder! I don’t know if they will ever replace Sephora completely but I think the that they have been making make them a very appealing place to shop.
What do you think of Ulta lately?
Have you noticed the exciting changes?