Remember I told you a few weeks ago that It Cosmetics would be sold at Sephora? Well, It Cosmetics is now live at Sephora.com! Not only is it live on Sephora’s website but there’s also a range of brand new products like It Cosmetics Bye Bye Under Eye Eye Cream Smooths, Brightens, Depuffs, It Cosmetics Bye Bye Pores Primer Oil-Free Poreless Skin-Perfecting Serum Primer, It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+, and other brand new product launches.
How about you?
Right now, the collection is smaller but it does include fan favorites like Bye Bye Under Eye Concealer, Bye Bye Redness, a range of It Cosmetics Makeup Brushes, and other items. I’m sure they’ll expand further. I think the most exciting part of this launch would be the new launches that will likely be exclusively available at Sephora.
It Cosmetics has come a long way from QVC that’s for sure! Recently, L’Oreal purchased the brand for 1.2 billion dollars with Jamie still remaining in her position with It! This purchase could open many new doors for the brand but not everyone is a happy camper about this new development!
None the less, the show goes on and It Cosmetics continues to branch out with bigger, stronger offerings. Here’s some that caught my eye!
It Cosmetics Bye Bye Lines Serum Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate $58
A new weightless serum that lifts, firms, and fills line in as little as ten days thanks to a formula rich in peptides, caviar extract, hydrolyzed collagen and algae.
It Cosmetics Bye Bye Under Eye Eye Cream™ Smooths, Brightens, Depuffs $48
A new anti-aging eye cream that brightens dark circles, eases puffiness, and treats fine lines and wrinkles with a blend of vitamin c, copper, blue algae, and peptides as well as collagen and essentials oils and caffeine.
It Cosmetics Bye Bye Pores Primer Oil-Free Poreless Skin-Perfecting Serum Primer $38
An oil-free primer that provides a matte finish for makeup to adhere to while blurring pores and filling fine lines and wrinkles.
It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+ $38
A multitasking SPF fluid that acts to protect skin from harmful sun rays while hydrating skin and evening out skin tone.
I’m very excited about these new launches.
How about you?
Shop It Cosmetics now at Sephora.com.