Just a few days ago I was talking to a reader about the White Barn Website or the lack of one that is. And today, we have an official White Barn Website, well, we sort of have a website. If you click on over the bathbodyworks.com you’ll notice a new little section on top of their menu bar that simply reads, “White Barn“. If you click it, it’ll magically whisk you away to all the candles on the site. There’s also a section for Wallflowers and room sprays too!
At this point www.whitebarn.com is an active website but they don’t technically sell anything on the site! It’s merely a landing page to submit your e-mail for upcoming promotions and also offers a store locator feature.
I’m curious why Bath & Body Works now has a White Barn section exclusively when they still have a “Home Fragrance” menu option as well.
There’s no doubt that Bath & Body Works Candle Business is booming. Walking into Bath & Body Works during a candle sale is like walking through the store during Christmas. Typically, even if you didn’t know candles on sale and you happen to pop into store you’ll know right away because the lines are typically out the door and people are walking around with totes of candles or juggling four to five candles in their hands while leaning over to sniff others. At least that’s how it is around my stores! The White Barn store that’s nearest me, even on non-sale days, is busier than the attached Bath & Body Works store. It’s pretty interesting to see how many people are into home fragrance nowadays.
I wonder what the new White Barn section of Bath & Body Works website means for fans of the candles. Hopefully it doesn’t mean yet another increase in sales 🙁 Hopefully it means we’ll get to try out new test candles at a faster pace with this new section as they prove difficult to find in stores.
I know that new fragrances seem to launch as quick as bath and body fragrances do lately! So, this new section could mean greater things for the White Barn slash Bath & Body Works Home Fragrance business!
We shall see!
I know I’m curious!