The Maybelline Femme Fatale for Halloween 2016 Collection is starting to launch at drugstores. This is a new repromoted display that features three Halloween looks which include The Sculpted Wonder, The Sultry Spellbinder, and The Wicked Cat.
A little ranting ahead!
I was just discussing new product launches in my Wet n Wild Fantasy Makers Halloween 2016 post. I really wish that brands would consider using these Halloween displays as a launch pad for some new, limited edition items but unfortunately, it’s a lot of permanent items that are relaunched in these collections. I think the good news is the fact more mainstream brands like Maybelline are actually doing Halloween Collections. Wet n Wild was the brand that dominated in this area but as of the last two years drugstore makeup brands like L’Oreal and Maybelline have been getting in on the game.
Sadly, there isn’t a lot to get excited about in this collection and if you’re really going hardcore with your costume a lot of this makeup is going to help achieve your look. They use these displays as a springboard for permanent products such as the recent Maybelline Color Tattoo Eye Chrome and the older Maybelline Color Tattoo Concentrated Crayons.
For me, this would be a perfect opportunity to introduce some limited edition product or shade. But nope, all permanent items. Unfortunately, I saw a lot of that this past Spring, Summer, and Fall. What happened to great displays like the Maybelline Gilded in Gold Collection that feature those Shimmer Blushes. That was a great example of a seasonal collection that introduced new products as well as limited edition shades. Sadly, the drugstore world has grown stale and the releases are a lot slower than they used to be as my local Harmon’s doesn’t get collection as quickly as they once did! Hell, Maybelline Summer 2016 available online for sale before my Harmons even got it!
Maybelline Femme Fatale for Halloween 2016 gets an A for effort but a total F for the repeats and reruns :-/