Ulta continues to step up their beauty and makeup game! The Chicago Tribune reports that select products from NARS will be sold at Ulta soon! Yup, that means you can buy NARS at Ulta. w00t! I was just discussing how evolved Ulta Beauty has become and how much growth they’ve shown in the last year introducing not only bigger beauty brands like Estee Lauder but also catering to niche makeup and beauty fans with K-Beauty brands such as Tony Moly. The introduction of Sarah Jessica Parker’s new SJP fragrance also shows a sudden break into the world of higher end fragrances.
Ulta is fast becoming a big player in the makeup world and is striving hard to become a better version of Sephora. This especially the case because remember Ulta doesn’t only carry mid-range makeup and beauty but also higher end brands as well as drugstore ones.
There’s no word on when NARS will enter Ulta stores and Ulta.com but I imagine it’ll be soon! Apparently they are even working on special packaging for their Ulta offerings.
Ulta will also be introducing a mobile app that allows you to try on makeup virtually.
I’m excited about the many changes at Ulta Beauty lately and look forward to seeing more in 2017.
Are you an Ulta fan?
Do share your thoughts on the new Ulta App and the introduction of NARS to the store!