QVC Beauty IQ is a new channel that’s dedicated to beauty, makeup, and skincare all day, everyday! Imagine a world where you can watch QVC programming exclusively dedicated to beauty, it’s now a reality with QVC Beauty IQ which is an exclusive channel that went live on October 31st that features beauty programming all day.
Pretty cool right?
QVC Beauty IQ will be viewiable in 40 million US hopes and available on U-verse, Dish, Roku, and DirecTV and as per the name it’s all about beauty! Live programing airs five nights a week Wednesday through Sunday from 8 pm to midnight and and provides beauty lovers a shopping experience that features makeup, skincare, and all things beauty from brands like Givenchy, It Cosmetics, Edward Bess, Tarte, Becca, Josie Maran, Nest, and much, much more. QVC expects to feature up to 50 different brands on their new Beauty IQ channel! Plus the channel with also feature and highlighter how-to tutorials, tips, and experiences with the products featured. You can view some of the programing now at www.qvc.com/content/beauty/beautyiq.html
“QVC has always been a trailblazer, creating the world’s most engaged shopping community that offers customers the combination of media, social and retail as one,” said Mike George, QVC President and CEO. “We have a 30-year history of discovering beauty brands and trends, and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We’ve listened to our customers and fans, and we know beauty is intrinsic to their lives. So we’re engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty.”
I’m an avid QVC shopper and I’m also one for embarrassingly recording my favorite beauty showings when they are! I love the idea of Beauty IQ but I fear for my wallet.
What do you think of the new QVC Beauty IQ channel?
I know I’ll be watching!