As you know Sonia Kashuk’s social media accounts have been mysteriously closing down. Allegedly Sonia is stepping down from her Target brand. I don’t see an official release about this news but a few people mentioned that she made an announcement on Facebook about it. There’s also one on her Instagram that states she’ll be stepping down as the creative director of the brand!
Update: Sonia’s line is now completely clearanced at Target and they will not longer be carrying the color cosmetics but makeup bags and brush sets will be available going forward.
Like many of you, I have been a long time fan of Sonia’s Target Makeup Collection. Her seasonal releases are stellar and her permanent collection is pretty darn brilliant as well. I’m just making a prediction but I think Target will likely keep Sonia’s products around however, I think it’ll be limited to her makeup bags and brushes. I’m doubtful they’ll be seasonal color collections as there once were and I feel at some point they may even completely eliminate her permanent line to make room for some other upcoming brand. I hope I’m wrong.
It comes with great shock that Bobbi Brown is also stepping down at the end of 2016 and now Sonia too? I wonder what other sad news the makeup world has in store for us before 2017 arrives.