CVS Removes Parabens, Phthalates, And Other Gunk from Their Beauty Line
Remember a few years ago when natural and green beauty was everything. How many people remember Cargo Plant Love or Physicians Formula Organic Wear? Green is taking a new turn in the beauty world in the next two years as CVS plans to completely remove parabens, phthalates, and other gunk from their in store beauty brands. By 2019, all of the CVS in store brands will not contain these ingredients and that includes anything from the CVS Health, Beauty 360, and Essence of Beauty lines.
Apparently, that makes up over 600 products that are currently by these brands. CVS’s, Vice President was quoted as saying, “We listened when customers voiced their desire for products that still provide the benefits they need with fewer ingredients of concern. Today�s announcement is a natural step in the evolution of our comprehensive approach to chemical safety.”� While there isn�t conclusive research to show the effects of parabens, phthalates, and formaldehyde, this is just a further sign of the coming “natural”� beauty revolution. It�s getting a little easier to be “green.”�
So, if these ingredients are ones that you avoid using in your daily beauty and makeup routine you’ll be happy to know there are many “green” friendly products that will be available soon at your local CVS.