Benefit Boi-ing Airbrush Concealer Launches

Heads up Benefit Boi-ing Concealer fans a new airbrush version is now available as well as a color correcting formula and a newly packaged version of the original. You know I’m a total concealer junkie right? Well, my great love affair with concealer began with none other than Benefit Boi-ing. I probably tried Benefit Boi-ing twenty years ago or something. It’s been a while! But I never forgot how much I loved it. I used to wear it under my eyes as well as on my lids to brighten up the area. And boy did it brighten! It was a formula I loved for it’s brightening and concealing ability.

This Summer, Benefit has not only repackaged up the original Boi-ing, Erase Paste which is now called “Brightening Concealer”, but also Fakeup Concealer which is now called Hydrating Concealer.

Benefit Boi-ing Industrial Strength Concealer $20
This is the formula that started it all! A full-coverage cream formula that takes out dark circles, blemishes, and other imperfections easily with a silky matte finish.

Benefit Boi-ing Brightening Concealer $20
Brighten up tired eyes and dark circles with this color correcting formula that has a melon undertone that has the same formula as Benefit Erase Paste.

Benefit Boi-ing Hydrating Concealer Sheer Coverage Lightweight Concealer $20
The same hydrating formula as Fakeup Concealer with a sheer, natural coverage that conceals dark circles and smooths fine lines.

Benefit Boi-ing Airbrush Concealer $20
A sheer-to-medium soft focus concealer that blurs, smooths, and conceals dark circles and fine lines with a soft focus, seamless finish.

I’m looking forward to trying out the new airbrush formula and see how that works out for me.

The latest Benefit Boi-ing Concealers are available now at Ulta.com and at sephora.com.